The Virgin Way: Everything I Know About Leadership

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This is a book on leadership from someone who has never read a book on leadership in his life.

While building the Virgin Group over the course of forty years, Richard Branson has never shied away from tackling seemingly outlandish challenges that others (including his own colleagues on many occasions) considered sheer lunacy. He has taken on giants like British Airways and won, and monsters like Coca-Cola and lost.

Now Branson gives an inside look at his strikingly different, swashbuckling style of leadership. Learn how fun, family, passion, and the dying art of listening are key components to what his extended family of employees around the world has always dubbed (with a wink) "the Virgin Way."

This unique perspective comes from a man who dropped out of school at sixteen, suffers from dyslexia, and has never worked for anyone but himself. He may be famous for thinking outside the box—an expression he despises—but Branson asserts that "you’ll never have to think outside the box if you refuse to let anyone build one around you."




From the Trade Paperback edition.
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More by Richard Branson

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The unusual, frequently outrageous autobiography of one of the great business geniuses of our time, Richard Branson.

In little more than twenty-five years, Richard Branson spawned nearly a hundred successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), and others ranging from financial services to bridal wear, Branson has a track record second to none. Many of his companies were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent.

In this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy. Family, friends, fun, and adventure are equally important as business in his life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories, including:

- Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globe

- Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins

- Fighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishment

- Swimming two miles to safety during a violent storm off the coast of Mexico

- Staging a rescue flight into Baghdad before the start of the Gulf War

And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.
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Additional Information

Publisher
Penguin
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Published on
Sep 9, 2014
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Pages
352
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ISBN
9780698168572
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Features
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Language
English
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Genres
Business & Economics / Careers / General
Business & Economics / Leadership
Business & Economics / Motivational
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Content Protection
This content is DRM protected.
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Eligible for Family Library

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The unusual, frequently outrageous autobiography of one of the great business geniuses of our time, Richard Branson.

In little more than twenty-five years, Richard Branson spawned nearly a hundred successful ventures. From the airline business (Virgin Atlantic Airways), to music (Virgin Records and V2), to cola (Virgin Cola), and others ranging from financial services to bridal wear, Branson has a track record second to none. Many of his companies were started in the face of entrenched competition. The experts said, "Don't do it." But Branson found golden opportunities in markets in which customers have been ripped off or underserved, where confusion reigns, and the competition is complacent.

In this stressed-out, overworked age, Richard Branson gives us a new model: a dynamic, hardworking, successful entrepreneur who lives life to the fullest. Branson has written his own "rules" for success, creating a group of companies with a global presence, but no central headquarters, no management hierarchy, and minimal bureaucracy. Family, friends, fun, and adventure are equally important as business in his life. Losing My Virginity is a portrait of a productive, sane, balanced life, filled with rich and colorful stories, including:

- Crash-landing his hot-air balloon in the Algerian desert, yet remaining determined to have another go at being the first to circle the globe

- Signing the Sex Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins

- Fighting back when British Airways took on Virgin Atlantic and successfully suing this pillar of the British business establishment

- Swimming two miles to safety during a violent storm off the coast of Mexico

- Staging a rescue flight into Baghdad before the start of the Gulf War

And much more. Losing My Virginity is the ultimate tale of personal and business survival from a man who combines the business prowess of Bill Gates and the promotional instincts of P. T. Barnum.
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