Essentials of Entrepreneurship Second Edition: Changing the World, One Idea at a Time

Edward Elgar Publishing
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Drawing on their own creativity, energy, and personal experience, entrepreneurs identify and seek to fill needs not currently being met by existing products or services. By doing so, they create financial/and or social value. This text examines all phases of the entrepreneurial process: ideas for something new and better than what currently exists, determining whether these ideas suggest viable business opportunities, obtaining needed financial and human resources, securing intellectual property protection, launching the new venture, developing strategies for gaining and maintaining competitive advantage, and building a customer base. In discussing these and other topics, the text draws on research findings that help identify variables that play a role in entrepreneurs’ effective performance of these tasks, and so–ultimately–in their success.  
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About the author

Robert A. Baron, Regents Professor, Spears Professor of Entrepreneurship, Holder Family Chair in Entrepreneurship, School of Entrepreneurship, Spears School of Business, Oklahoma State University and Keith M. Hmieleski, Robert and Edith Schumacher Faculty Fellow and Professor of Entrepreneurship, Academic Director, Neeley Entrepreneurship Center, Neeley School of Business, Texas Christian University, US
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Additional Information

Publisher
Edward Elgar Publishing
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Published on
Mar 30, 2018
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Pages
384
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ISBN
9781788115896
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Language
English
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Genres
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Business & Economics / Entrepreneurship
Business & Economics / General
Business & Economics / Management
Business & Economics / New Business Enterprises
Business & Economics / Small Business
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Content Protection
This content is DRM protected.
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Available on Android devices
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Eligible for Family Library

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Entrepreneurship is essential for international social and economic well-being, as new ventures are the dominant source of job creation, market innovation, and economic growth in many societies. In this book, a noted group of researchers use findings, methods, and theories of modern psychology as the basis for gaining important, new insights into entrepreneurship-and into the hearts and minds of the talented, passionate professionals who create new business ventures.

The Psychology of Entrepreneurship, a volume in the SIOP Organizational Frontiers Series, is the first book written about the psychology of entrepreneurship, and includes over 60 research questions to guide industrial organizational psychology, organizational behavior, and entrepreneurship research about entrepreneurs. It seeks to answer questions such as, how and why do some people, but not others, recognize opportunities, decide to start new ventures, and organize successful, rapidly growing new ventures?

Some topics addressed include:

methods to help researchers explore the domain of entrepreneurship research; the entire process of starting a new business; characteristics of the individual entrepreneur; the history of entrepreneurship education; the cross-cultural effects of entrepreneurship; and the viewpoints of seasoned psychologists who analyze current entrepreneurship research methods.

This book will appeal to teachers, students, and researchers in the areas of industrial organizational psychology, organizational behavior, entrepreneurship, and management.

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