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The corporate innovation guru shares a ten-step program for keeping your company competitive in today's fast-changing marketplace.
Let's face it, whether you manage a multinational company or an entrepreneurial start-up—and whether you're a manufacturer, distributor, service provider, supplier, retailer, or a not-for-profit—today's pressure to excel is unprecedented. Robert's Rules of Innovation introduces easy-to-implement, world-class guidance for starting, nurturing, and profiting from a culture of sustained innovation in the work environment.
Robert's Rules of Innovation chronicles decades of collective, invaluable experience contributed by Innovation guru Robert Brands and his international network of Innovate-For-Success experts. Much like Robert's Rules of Order, which created order from chaos in meetings around the world, Robert's Rules of Innovation sets a new standard for "doing" Innovation, equipping you with the principles needed to:
Get passionate about creativity. Prepare to unleash your team's abilities. Create the next home-run new product. Do it all with the high-performance ideas found in Robert's Rules of Innovation.
Let's face it, whether you manage a multinational company or an entrepreneurial start-up—and whether you're a manufacturer, distributor, service provider, supplier, retailer, or a not-for-profit—today's pressure to excel is unprecedented. Robert's Rules of Innovation introduces easy-to-implement, world-class guidance for starting, nurturing, and profiting from a culture of sustained innovation in the work environment.
Robert's Rules of Innovation chronicles decades of collective, invaluable experience contributed by Innovation guru Robert Brands and his international network of Innovate-For-Success experts. Much like Robert's Rules of Order, which created order from chaos in meetings around the world, Robert's Rules of Innovation sets a new standard for "doing" Innovation, equipping you with the principles needed to:
- Inspire, lead, and drive the process
- Build value for your Innovation
- Manage risk, without letting fear of failure kill innovation
- Create a formalized New Product Development (NPD) process—an absolute must
- Observe, measure, and track NPD results—essential to optimal ROI
- Convince others to work outside their comfort zone
- Properly hire and train staff in ways that support your company's mindset
- Stay open to new ideas
- Grow profitably
- And more
Get passionate about creativity. Prepare to unleash your team's abilities. Create the next home-run new product. Do it all with the high-performance ideas found in Robert's Rules of Innovation.
Acerca del autor
ROBERT F. BRANDS is President and founder of Brands & Company, LLC (www.innovationcoach.com). Having gained hands-on experience in bringing innovation to market, creating and improving the necessary product development processes and needed culture, he delivered on his charter to bring "at least one new product per year to market"—resulting in double-digit profitable growth and share-holder value. MARTIN J. KLEINMAN is a New York–based business writer and marketing communications specialist (www.commstratpr.com). His experience includes work at a wide range of companies, such as DuPont, Johnson & Johnson, Mattel, Infiniti Automobiles, Coors, American Express, Fidelity, and more.
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