About this ebook
Green business is here. It is a multi billion business with enormous growth potential, driven by megatrends such as demographic change, climate change and urbanization. It is driving the transformation of existing businesses and changing the way customers and suppliers act, forcing them to rethink their business strategy.
About the author
ROLAND BERGER STRATEGY CONSULTANTS, founded in 1967, is one of the world's leading strategy consultancies. Roland Berger Strategy Consultants recruits, develops and retains the most outstanding analytical and creative minds, fostering their development in a way that enhances their value to our clients, to themselves and to the firm. The organization publishes the market leading think:act executive magazine, presenting new perspectives on top issues for CEOs. They have since developed the think:act International Management Knowledge, book series.
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