Sourcing start-up success: towards a model of successful intercultural transfer and adaption

Adrian Roessler

Ago 2011 · GRIN Verlag

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Master's Thesis from the year 2011 in the subject Business economics - Company formation, Business Plans, grade: A, Vienna University of Economics and Business , language: English, abstract: The purpose of this paper is three-fold. First, it is intended to establish a new framework by combining literature streams on start-up success with research on cultural and institutional environments. Although a wide array of literature on start-ups, cultural and institutional literature exists, connecting research is underdeveloped. This paper hence sets out to bridge these differing streams of literature. 1 In fact, one has to bear in mind that although always termed a worldwide crisis, many developing countries and BRIC states have not been affected. Second, drawing upon the impact of globalization and the Internet, new implications for the sourcing of business ideas will be generated. A lot of attention has been paid to the development of start-ups and the characteristics of entrepreneurs. However, the step in the development chain where the idea is generated has received comparably low attention. This paper thus tries to explore some sources and mechanisms evolved through globalization and use of the Internet. Third, a case study designed to explore the above-mentioned new framework and implications is expected to support the development of a new model. It is therefore the overall purpose of this paper to produce a theoretically grounded and practically applicable model. A model that should cover the most important aspects when copying and implementing a business concept from a different country.