Starting Your Own PR Agency: How to Start a Public Relations Company

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ARX Brand International LLC

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Public relations is a business designed around working with the media and corporations. It is about getting your clients' stories printed in the newspaper, or getting your client on talk shows to promote their newest endeavor, according to small business resource Entrepreneur.com. It is a complicated industry that requires knowledge of journalism, creative writing, media advertising, and group behavior patterns. A degree in journalism or marketing is required as a foundation for starting your own PR company, according to the U.S. Department of Labor Bureau of Labor Statistics. Once you have the educational foundation, you can start working toward your own firm.