The book shows you how to do it with techniques for getting started, setting goals, prospecting for leads, selling your product or service effectively, putting on presentations, building a sales organization, working with distributors, hosting meetings and sales parties, participating in a trade show, speaking to promote your product, doing your own publicity, and more. It includes worksheets, checklists, and formulas to pick the most profitable products or services to sell, prepare weekly or monthly schedules, control costs, and get maximum productivity from your sales team. Other aids include sample letters, flyers, posters, and other tools that have produced big sales for other marketers and are easy to adapt.
Gini Graham Scott, Ph.D. is a nationally known writer, consultant, speaker, and seminar/workshop leader, specializing in business and work relationships and professional and personal development. She is the founder of Changemakers and has published over 40 books on diverse subjects. Recent books include 30 Days to a More Powerful Memory, A Survival Guide to Managing Employees from Hell, A Survival Guide for Working with Bad Bosses and a Survival Guide for Working with Humans, both from AMACOM, as well as Mind Power, The Empowered Mind, and Building a Winning Sales Team. Scott has received national media exposure for her books, including appearances on Good Morning America, Oprah, Montel Williams, and CNN. Her Website is www.ginigrahamscott.com.