A World Gone Social: How Companies Must Adapt to Survive

Ted Coine · Mark Babbitt

Sep 2014 · Sold by AMACOM

About this ebook

In the Social Age, companies unwilling to change will play the role of the dinosaurs: destined for extinction. This book gives you the keys to avoid this fate--and lead your organization into this exciting business climate.

What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, this book gives you the tools and information you need to survive and thrive in a business climate in which customers hold all the cards. Jobseekers have the power to easily find out what working at your company is really like and expertise has become more democratic as employees collaborate with each other, as well as with vendors, customers, and even competitors.

In A World Gone Social, you'll discover:

• what the "Death of Large" and "Flat: The New Black" mean for you and your organization,
• how to build a socially enabled team that puts the customer experience first,
• how to objectively assess the fitness of your company's current culture and social presence,
• and what it means to create an "open" network of partners, collaborators, and brand champions.

Filled with fascinating stories of success and failure at organizations including Barilla, Zappos, Bank of America, Lululemon, Abercrombie & Fitch, Southwest Airlines, and more, A World Gone Social reveals how to avoid the dangers of insincerity as well as what it takes to become a "Blue Unicorn"--the social leader.

About the author

TED COIN' is a Forbes Top 10 Social Media Power Influencer and an Inc. Top 100 Leadership Expert. He is cofounder of Switch and Shift, a blog focused on leadership, culture, and change.

MARK BABBITT is CEO and founder of YouTern, a social community for young careerists that Mashable calls a "Top 5 Online Community for Starting Your Career."