The Franchise Fix: The Business Systems Needed to Capture the Power of Your Food Franchise

Aicha Bascaro

2018년 3월 · Morgan James Publishing

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The Franchise Fix helps franchisees set up their food franchise business for success. Investing on a proven food franchise does not guarantee success for the franchisee. To be a successful franchisee, franchisees must set up the right management systems to support their business as well as take advantage of everything the franchisor has to offer. The Franchise Fix is a step-by-step guide that shows franchisees how to do exactly that! Covering the winning systems and processes that food industry veteran Aicha Bascaro discovered from working with hundreds of successful franchisees across the US and around the world, The Franchise Fix helps franchisees take control of their food franchise and increase their profits.

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Aicha Bascaro is a 25+ year veteran in the food industry who started as a delivery driver and, through the years, was promoted to Area Supervisor, Franchise Consultant, Director, and Brand Vice President. She ran an organization for a franchisee and even built her own prototype brand. She has worked on brands like Domino’s, Popeye’s Louisiana Kitchen, and Olive Garden. In recent years, she has focused on her independent consulting business. Aicha is originally from Guatemala, and speaks three languages. She lives in Atlanta, Georgia with her husband, Glenn, and her kids Zoe, Ali, and Avery.