The Juju Rules: Or, How to Win Ballgames from Your Couch: A Memoir of a Fan Obsessed

Hart Seely · Susan Canavan

abr 2012 · HarperCollins

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From an award-winning humorist, a touching memoir and manifesto that reveals the deep secrets of fan jinxes, hexes, and charms

Did you know there is a secret to winning ballgames? It’s not the players, managers, money, or luck. It’s juju, and no one knows it better than Hart Seely. Seely has spent a lifetime practicing the art of juju from his living room. And winning ballgames for the New York Yankees. He paces floors. He yells at defenseless TVs. He rallies the team like Churchill addressing the collective British soul. But what he is really doing is harnessing juju energy to influence the outcome of games. And it works.

In this uproarious, unforgettable fan confessional, Seely shares the basics of juju for the beginner—“Setting the Table,” asking for a called strike instead of a walk-off homer—to advanced juju—“Bringing the Neg,” predicting bad events to keep them from actually happening—to the deepest, darkest formulas of this age-old art. Along the way readers come to know Hart and his hilarious band of fellow juju practitioners, a secret club of friends whose fandom bonds them across decades, not to mention won/loss columns.

Nostalgic, heartwarming, and laugh-out-loud funny, The Juju Rules is a memoir of a life well-lived in service to one’s team that shows how love can be a powerful passion in the best way.

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Hart Seely is an award-winning reporter for the Post-Standard newspaper in Syracuse. His humor pieces have appeared in The New Yorker, The New York Times, National Lampoon, The New Republic, Village Voice, Slate, Spy and NPR. He has written or edited five books, including O Holy Cow: The Selected Verses of Phil Rizzuto and Pieces of Intelligence: The Existential Poetry of Donald Rumsfeld. Seely lives in Syracuse with his wife, Janice, and three children. There, from his living room, he wins baseball games for the New York Yankees.