The PR Paradox: How to Master the Art of PR as a Startup or Scale-up

Matias Rodsevich

Oct 2020 · Matias Rodsevich

Ebook

231

Pages

Eligible

About this ebook

The PR Paradox by Matias Rodsevich is a must-read for startups and scale-ups that are looking to establish and elevate their presence in the saturated tech market. Essentially "a public relations handbook", it is one of the best PR books and a complete guide on the creative foundation of their own PR strategy in a cost-effective and timely manner, to achieve growth-driven integrated solutions. The book offers exclusive insights into the modern PR practice, including tangible advice from renowned PR professionals, and provides real-time solutions on how to achieve significant PR results that will boost business growth in a cost and time effective manner. Unlike other PR books, The PR Paradox acts as a hands-on strategic guide for small businesses to achieve their goal implementing a practical and cost-effective PR strategy. Written for those who are interested in or just starting out in PR, the lessons and examples collected are both entertaining and informative. Readers can expect to take away from The PR Paradox key learnings that will give the initiate a leg up in the frantically paced world of PR.

About the author

Matias Rodsevich is a PR specialist with over 10 years of experience, from working in PR for IBM and Google in Argentina, to founding his own PR agency in the heart of Amsterdam, Netherlands. His agency PRLab works with some of the fastest growing tech startups and scale-ups in Europe, providing an integrated marketing approach. Not only handling PR for their clients but also branding services to align missions, visions and values, in order to create a compelling story that places these blossoming startups in a strong position in the saturated tech market. Rodsevich also founded the first PR community in the Netherlands. The first of its kind, establishing a platform for Marketing and Communication professionals to share their knowledge, insights, and expertise with other professionals.

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