Top Secrets for Using LinkedIn to Promote Your Business or Yourself: A Complete Step-by-Step Guide to Discover the Power of LinkedIn

Gini Graham Scott, Ph.D.

jun 2010 · iUniverse

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TOP SECRETS FOR USING LINKEDIN TO PROMOTE YOUR BUSINESS OR YOURSELF is a complete step-by-step guide to harness the power of LinkedIn to promote any book, product, service, company, or yourself. It includes two dozen screenshot as examples, and readers can use their own LinkedIn accounts to follow along as they read. The topics covered include:

• - Creating a powerful LinkedIn profile
• - Creating a company profile
• - Using recommendations
• - The importance of joining groups
• - Making connections with members
• - Starting your own group
• - Using search to fi nd contacts and information
• - Finding answers and asking questions
• - Using applications, including Company Buzz, WordPress, Blog Link, Google Presentation, SlideShare Presentations, Events, My Travel, Box.net Files, Reading List, and Polls
• - Deciding on the best strategy
• - Assessing your campaign

This is a must-have book for anyone who is using LinkedIn or who wants to get started using it. Since LinkedIn has over 65 million members, this is the place to be for making business-to-business connections. This is the book to have to make the most of the power of LinkedIn.