WJEC Level 3 Unit 3 The Dynamic Tourism Industry eTextbook

Bob Holland

may 2021 · Travel & Tourism Publishing

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This eTextbook (digital download - not a printed book) discusses the dynamic nature of the global tourism industry. It highlights the many events and challenges over which the industry has little control, but must respond to as effectively as possible. The impact of the Covid-19 pandemic on travel and tourism is discussed in detail. Although the eBook is provided primarily for tutors and students following the WJEC/Eduqas Level 3 Applied Award and Diploma qualifications in tourism, it will be of use to students following similar Level 3 courses, such as BTEC, NCFE and City & Guilds. 

The structure follows the Assessment Criteria for the Unit, namely:

1.1 Describe the range of external pressures on the UK tourism industry

1.2 Describe how the UK tourism industry has met the changing needs, fashions and expectations of customers

2.1 Describe recent developments in transport and technology

2.2 Discuss how the tourism industry has made use of new information and communications technology

3.1 Explain strategies used to manage important heritage and cultural attractions

3.2 Examine how sensitive tourism destinations are managed

3.3 Evaluate how the tourism industry has responded to the threat of climate change

4.1 Discuss issues facing the global tourism industry

4.2 Assess how the UK tourism industry manages current issues

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Bob Holland has been involved in the field of tourism education in the UK for more than 20 years, through working with a range of organisations to develop resources and provide professional development opportunities for teachers. He has worked as a Chief Examiner and Principal Moderator, and has been closely involved with the development of a number of Travel & Tourism specifications.