Word Magic: Tested Answers to 100 Everyday Situations

Elmer Wheeler

oct 2016 · Pickle Partners Publishing

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About ten years ago, a newspaper man developed an idea for increasing sales through a more effective use of words. Now, Elmer Wheeler, its originator, has put into this new book the fundamental principles responsible for his success and has adapted them to help you meet those many personal situations confronting you at home, in the office, and in society.

No matter who you are, no matter what your position in life is, you depend upon words for your success and happiness. The right words can win you a job, a wife, or a promotion. The wrong words can lose friends for you in social life, block your progress in business, or make you miss your big chance.

Adopting a keen, homely, back-to-the-woods philosophy, Mr. Wheeler has taken an ordinarily serious subject and dramatized it so that anyone can put it to immediate and practical use.

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ELMER WHEELER (1903-1964) was America’s No. 1 sales consultant and personality builder. Author of the famous statement “don’t sell the steak—sell the sizzle,” Mr. Wheeler told people how to step up their personal effectiveness for many years through his Elmer Wheeler Sales Training Institute, his lectures, articles in leading magazines, and popular self-help books. These include: How to Sell Yourself to Others, Tested Sentences That Sell, Sizzlemanship, How to Make Your Sales Sizzle in 17 Days, and The Fat Boy’s Book—the most widely read diet-humor book in America.