Work Smarter with LinkedIn

Alexandra Samuel

jun 2013 · Harvard Business Press

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If you think LinkedIn is just for job hunting, you’re missing out on the many ways you can take advantage of this social network to build the professional relationships you need to advance in your career. LinkedIn can help you initiate, strengthen, and use the very real human connections that make you effective on the job—and help you get ahead. This short, practical book shows you how.

In Work Smarter with LinkedIn, social media expert Alexandra Samuel demonstrates the most effective ways to actively build and use your network, sharing tips and tricks on:

• Deciding which connection invitations to accept
• Searching for potential connections when you need to establish a new contact
• Using business travel to make the most of face time with colleagues and contacts
• Capturing all the connections you’ve made at a conference
• When not to use LinkedIn

The book also includes a 30-minute quick guide to starting—or perfecting—your LinkedIn profile.

Interested in learning more about how social media can help you get ahead of your daily work—and get ahead in your career? Look for more in this series of short, digital books from Harvard Business Review Press and social media expert Alexandra Samuel. Other installments provide the best tips and tricks for using tools like Evernote, Twitter, HootSuite, and Gmail to get organized and improve your performance on the job.

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Alexandra Samuel is Vice President of Social Media at Vision Critical, a global market research technology provider, and a social media strategist, speaker, and writer. Follow her on Twitter at @awsamuel or on her blog at alexandrasamuel.com.