Real Estate Rescue: How America Leaves Billions Behind in Residential Real Estate and How to Maximize Your Home's Value

Tracy McLaughlin · Kevin Lake

Apr 2020 · Mango Media Inc.

About this ebook

An insider reveals how buyers and sellers can get the best price possible—by understanding how the housing market really works.

The process of buying or selling a home elicits a lot of emotions, from excitement to anxiety. Often, this can blind us to the practical realities of how the housing market works—especially since most people only enter the real estate world once a decade or less. Top residential real estate agent Tracy McLaughlin is here to change our understanding of the home sale process. Whether you’re buying your first home or an experienced seller, this book is packed with essential advice.

In nearly all real estate sales, buyers and sellers leave behind thousands—or even hundreds of thousands to millions of dollars—on the table. As shocking as this is, it continually happens because one simple decision, among the countless made during the entire process, can greatly impact the outcome of the transaction. By presenting an inside view on sales based on years of experience, McLaughlin provides a guide for maximizing the value of the sale and purchase of homes—including detailed advice as well as tips on finding the right real estate agent.

About the author

Raised in Marin County, Tracy McLaughlin graduated from U.C. Berkeley and went on to do graduate work in television journalism at Stanford University. Tracy worked for eight years as a reporter/anchor for various NBC affiliates around the country, proceeding to host her own international television show on travel and skiing. Tracy credits her background in journalism and communications for her ability to effectively present properties and negotiate transactions. In 2006, Tracy founded Morgan Lane, a boutique brokerage in Marin County. In 2009, she and Mark McLaughlin bought Pacific Union International. Tracy helped brand, recruit for, and grow the brokerage before selling her interest in it. Pacific Union became the fifth largest brokerage in the United States and was recently acquired by Compass. Tracy has three children and is a very active, visible member of the communities in which she lives and works.Wendy Tremont King, a classically trained narrator and stage actor, got her start in audiobook narration as a volunteer for the Lighthouse for the Blind. She is an accomplished puppeteer and puppetry director, as well as a member of the SAG Foundation BookPals program for children's literacy.