Cavemen Can't Market: Attracting, Conversing, and Creating Loyal Customers with WOO Marketing
About this ebook
It used to be that if we took out enough ads, bought enough impressions, and had a persuasive message, we could wear them down until they eventually bought.
But we are no longer in charge. They are.
And that is why we must change our marketing concept from the Caveman Way to the WOO Way.
A few marketers understand that the game has changed. Instead of hitting customers over the head with ad after ad, they go to potential customers where they are. Once there, they begin a relationship with prospects, in essence courting them.
Cavemen Can’t Market uses the analogy of a Suitor courting, or WOOing, an Intended to not only to become a customer, but to move that customer through stages of commitments until she is not only loyal to him, but also makes him part of her identity. In the end, she will market for the Suitor, sharing with her friends what a wonderful Suitor she has.
Inside this analogy there are three stages of marketing:
• Attraction
• Conversation
• Relationship
Marketers must understand these stages, as well as the pitfalls in each stage, to be successful in the new marketing era.
Those who don’t...will be as obsolete as a Caveman.
About the author
Words inspire, compel, and build relationships, and few people understand this more than Jonathan Peters, Ph.D. He has studied how persuasive communication catapults companies to success and market prominence.
Jonathan travels the world challenging organizations to communicate more effectively with their prospects and customers. He has spoken before audiences from Augusta, Maine to Melborne, Australia, compelling audiences to change and lead.
Jonathan has also applied his understanding of the power of words to his copywriting, ghostwriting, and editing pursuits. In short, if it involves words, it involves him.
