乖離與怪利: 邊陲概念創造主流市場 大師輕鬆讀 NO.5

· 大師輕鬆讀 Book 5 · 大師輕鬆讀股份有限公司
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大師輕鬆讀 NO.5(中英對照)

The Deviant's Advantage — How Fringe Ideas Create Mass Market

突破性的未來概念,最終很可能是來自過著「乖離生活型態」的離經叛道之流,也就是生活方式悖離社會規範之人。原因很簡單,因為脫離傳統思考模式的「正向偏差」,是全新思惟、新概念與獨創性商業構想的泉源,取之不盡,用之不竭。


Copyright ? 2015 by Summaries.Com

About the author

原創作者簡介:

萊恩.馬修斯 (Ryan Mathews)╱畢業於霍普學院(Hope College)與底特律大學(University of Detroit),目前為商業趨勢預測專家,是FirstMatter LLC創辦人之一,兼首席顧問師(FirstMatter LLC為專門觀察消費趨勢的顧問公司)。創立FirstMatter前,馬修斯曾從事演說、擔任企管顧問以及新聞工作者長達十八年,也是《卓越的迷思》(The Myth of Excellence)作者之一。

華茲.韋克 (Watts Wacker)╱畢業於杜蘭大學(Tulane University)與德州大學奧斯汀分校。現為趨勢預言專家與FirstMatter LLC的創辦人之一兼首席顧問師。韋克為《預約五百年》(500-Year Delta)與《願景手冊》(The Visionary’s Handbook)兩書作者之一。

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