The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking

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Innovate your way toward growth using practical, research-backed frameworks

The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience—and a client roster composed of some of the world’s leading companies—this book provides you with the necessary tools to help you capture growth instead of chasing it.

The visual frameworks and research-based methodology presented in The Art of Opportunity merge business design thinking and strategic innovation to help you change your growth paradigm. You’ll learn creative and practical methods for exploring growth opportunities and employ a new approach for identifying what “opportunity” looks like in the first place. Put aside the old school way of focusing on new products and new markets, to instead applying value creation to find your new opportunity, craft your offering, design your strategy and build new growth ventures.

The changing business ecosystem is increasingly pushing traditional thinking out to pasture. New consumers and the new marketplace are demanding a profound adjustment to the way companies plan and execute growth strategies. This book gives you the tools to create your roadmap toward the new state of growth, and gain invaluable insight into a new way of thinking.

The Art of Opportunity will help you to:

  • Start looking at business growth from a new perspective
  • Create value for the customers, company and ecosystem
  • Innovate strategically and design new business models
  • Develop a new active business design thinking approach to innovation

Your company’s goal is to grow, and to turn non-customers into customers. The old ways are becoming less tenable and less cost-effective. The Art of Opportunity outlines the new growth paradigm and gives you a solid framework for putting new ideas into practice.

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About the author

Marc Sniukas (Luxembourg; www.doujak.eu, www.businessmodelgallery.com, www.sniukas.com) is a partner at Doujak Corporate Development, a global consulting company that partners with CEOs, executive teams and owners of Fortune 500s and Hidden Champions to resolve the global strategic and organizational challenges they face; and co-founder of Business Model Gallery, the world's largest business model database. Marc partners with leadership teams and their organizations to discover opportunities for new growth and develop breakthrough strategies and innovative business models to transform their organizations. He has worked with major corporations across a wide range of industries in Europe, the US, Canada, Latin America, Russia, Saudi Arabia, Singapore, the UAE, Turkey, China and South Africa.
Besides his corporate work, Marc is currently an adjunct professor at CEDIM, where he teaches Innovation and Business Model Innovation within the Master of Business Innovation program, and is researching business model innovation as part of Manchester Business School’s DBA program. He is on the faculty at Thnk School for Creative Leadership with campuses in Amsterdam, Vancouver and Lisbon, and teaches business model innovation to about 100 international students per year.

Parker Lee (Portland, OR; www.xplane.com) currently serves as president and EVP of business development at XPLANE, a business design consultancy firm based in Portland, OR and Amsterdam that helps large organizations clarify, communicate, and achieve their goals.
Lee leads workshops, facilitates events, and provides consulting services on strategic business design to dozens of global clients, including Cisco, Microsoft, BP, Shell, Intel, Nike, Intercontinental Hotel Group (IHG), Autodesk, PayPal, Bank of America, The Economist, UNICEF, The World Bank, Genentech, AT&T, and Michelin. He has presented at numerous industry events, most recently the Association of Change Management Professionals annual conferences, and the Apple CEO Conference on The Future of Media.
Lee holds a bachelor’s degree in organization development and long range planning from the University of California, Davis. He is currently chairman of Portland’s Business for Culture and the Arts.

Matt Morasky (Portland, OR; www.xplane.com) is a lead consultant at XPLANE, and an award-winning creative director, visual thinker, and educator. A fifteen-year veteran of the design and communications world, Morasky is an active advocate of Visual Thinking who combines his design thinking background with facilitation and visual problem solving practices to bring clarity to complex problems for clients including: American Express, British Telecom, Coca-Cola, Cox Enterprises, Elsevier, Hewlett Packard, Intel, Intercontinental Hotels Group, Microsoft, The North Face, Proctor & Gamble, Red Bull, SwissCom, Vans, and Wrangler/Lee.
Morasky is currently based in XPLANE's Portland studio. Prior to that, he helped open XPLANE’s Amsterdam office, where he lead creative efforts—building and collaborating with teams of consultants, project managers and design professionals—to help European clients navigate sticky changes. Morasky also established the Amsterdam Visual Thinking School (VTS), planning, promoting and delivering monthly VTS workshops for the creative and business communities. Most recently Matt developed and launched XPLANE's Designer Training Program, a multi-week, open-source course that introduces Visual Thinking (and design thinking) methodologies to senior level designers and problem-solvers.
A natural teacher, Morasky has taught and regularly guest lectures in many Northwest design schools. He has conducted workshops on Visual Thinking throughout Europe and the United States as well as spoken on the topic for audiences at the Frontiers of Interaction conference, Rome; University of Michigan Ross School of Business, and the Oregon Market Research Association.

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Additional Information

Publisher
John Wiley & Sons
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Published on
May 2, 2016
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Pages
288
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ISBN
9781119151593
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Language
English
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Genres
Business & Economics / Entrepreneurship
Business & Economics / General
Business & Economics / New Business Enterprises
Business & Economics / Strategic Planning
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Content Protection
This content is DRM protected.
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Available on Android devices
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We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.

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Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups get paralyzed, or they focus on the wrong priorities and go broke before they succeed. 
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Innovate your way toward growth using practical, research-backed frameworks

The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience—and a client roster composed of some of the world’s leading companies—this book provides you with the necessary tools to help you capture growth instead of chasing it.

The visual frameworks and research-based methodology presented in The Art of Opportunity merge business design thinking and strategic innovation to help you change your growth paradigm. You’ll learn creative and practical methods for exploring growth opportunities and employ a new approach for identifying what “opportunity” looks like in the first place. Put aside the old school way of focusing on new products and new markets, to instead applying value creation to find your new opportunity, craft your offering, design your strategy and build new growth ventures.

The changing business ecosystem is increasingly pushing traditional thinking out to pasture. New consumers and the new marketplace are demanding a profound adjustment to the way companies plan and execute growth strategies. This book gives you the tools to create your roadmap toward the new state of growth, and gain invaluable insight into a new way of thinking.

The Art of Opportunity will help you to:

Start looking at business growth from a new perspectiveCreate value for the customers, company and ecosystemInnovate strategically and design new business modelsDevelop a new active business design thinking approach to innovation

Your company’s goal is to grow, and to turn non-customers into customers. The old ways are becoming less tenable and less cost-effective. The Art of Opportunity outlines the new growth paradigm and gives you a solid framework for putting new ideas into practice.

可口可樂、惠普、洲際酒店、雅詩蘭黛
全球知名企業聯名推薦
Amazon網路書店★★★★讀者好評
按圖索驥,迅速掌握企業成長契機
翻新商業模式,擴張事業版圖!  
  「《下一波商業創新模式》富有創意、啟發性和新鮮感,以扎實的經驗為基礎,有助於觸發組織內部的策略復甦,一定會成為你日後在實作時必須參考的成長指南。」──德瑞克‧馮‧倫斯柏格(Deryck J van Rensburg)/可口可樂公司全球投資事業總裁
  
  傳統組織如何從內部改革,設計全新商戰策略並拓展業務?
  哪些商業模式值得新創公司參考,節省時間成本、加速成長?
  
  巧妙創新
  ↓
  找出新的成長機會
  ↓
  打造策略
  ↓
  推動新成長業務
  ↓
  精通商業設計思維的藝術
  
  《下一波商業創新模式》5大步驟,翻轉你對商業模式的假設,告訴你如何運用新穎的「圖像思考」、「創新策略」與「商業設計」,尋覓促進企業成長的契機,擴展既有業務、開創事業版圖!
  
  ▲創新的商業模式與策略,有助企業把生意做大:
  ・時尚界零售商ZARA將二季為單位的傳統商業模式,革新為每月都是新週期,分店每隔幾天就進貨,不會有店面囤積服裝一整季。
  ・麥當勞在各家分店創造全新餐飲服務McCafé,滿足不同的目標顧客與不同需求。
  ・亞馬遜推出販售二手書籍的新活動,增加20%的書籍銷售營收;使用者免費退貨的措施不但大幅提升顧客體驗,也移除了線上購物的消費障礙。
  
  ▲透過本書,你將從詳盡的藍圖中掌握成長、創新與轉型的方法:
  ・成長和策略創新的新思考觀念
  ・有助改變心態與做法的商業設計思維原則
  ・個案研究分析+成長策略成功案例
  ・整合嚴謹的學術研究和實務經驗,策略架構強而有效
  ・介紹圖像化元素、範本、工具和做法,可迅速應用
  
  從傳統的策略計畫到新型的策略創新,本書為你勾勒尋覓成長機會的新路徑。你將瞭解如何利用顧客導向的機會來打造商業策略,並設計產品、服務、商業模式與營收模式,為顧客、公司和產業生態創造價值。
  
  秉持商業設計思維是下一波新工作方式,這種方式講究嚴謹的流程,需要你邊做邊想,不斷地重複實施,同時逐步進化成長策略,直到最後成功推動新業務。這是一趟旅程──一趟不斷重複的旅程。出發吧!
  
本書特色

  1.著重在如何將概念以視覺化方式呈現出來,透過把想法、資料圖像化處理之後,就能更清楚看到思路的來龍去脈;同時,進行圖像化處理的過程也是在做概念的重新整理與篩選,有助去蕪存菁。將概念加以圖像化,也可以讓其他人更容易瞭解目標何在,以及如何執行實現。

  2.這套方法運用到任何領域都行得通,本書則是把它運用到追求企業成長與創辦新事業的層面。

  3.所謂策略式創新,指的是在做創新時,先要有很清楚的目標、客戶、產品、市場等概念,而不是以創新為當務之急、一頭熱做下去。本書以視覺化的思考引導讀者如何找出清楚的目標、客戶、產品等元素。

  4.每一章節都附上產業範例作為說明,並提供練習題讓讀者按表操練。隨讀隨學馬上測試,讓學習與執行變得更有效率。

  5.編排形式類似手冊,目錄清單清楚呈現作者群的各種訴求與理論鋪陳。

好評推薦

  「《下一波商業創新模式》探討如何利用創意做法找到公司的新成長機會,並打造助你成功達標的合作策略。內容鏗鏘有力,設計十分吸睛、刺激你的想法源源不絕。快加入本書的行列,開始創新吧!」──肯‧布蘭查(Ken Blanchard)/《一分鐘經理(新版)》(The New One Minute Manager ®)和《團隊合作從你開始》(Collaboration Begins with You)共同作者
  
  「《下一波商業創新模式》富有創意、啟發性和新鮮感,以扎實的經驗為基礎,有助於觸發組織內部的策略復甦,一定會成為你日後在實作時必須參考的成長指南。」──德瑞克‧馮‧倫斯柏格(Deryck J van Rensburg)/可口可樂公司全球投資事業總裁
  
  「從咖啡桌到會議桌──《下一波商業創新模式》一方面向傳統的商業模式和心態挑戰,一方面又提出方法,指出通往成功的路徑。」──保羅‧史尼德(Paul Snyder)/洲際酒店集團(InterContinental Hotels Group)企業責任部副理
  
  「我非常喜歡這本書。不管是在大企業內推行點子,還是要做一筆大生意,都能從這本書找到需要的架構、工具,讓你知道該問什麼問題才能直搗黃龍,而且不只領你進門而已,還幫助你往前推進,更上一層樓。簡單來說,本書告訴你如何讓思路清晰、有畫面、明確又充滿活力。」──理查‧布雷克(Richard Black)/德意志銀行資料建構長、英格蘭銀行前技術長
  
  「清晰易懂、高明巧妙又深具啟發性。這本循序漸進的實用指南值得一讀,適合想要研擬、設計和推動策略成長創新的人。」──戴夫‧格雷(Dave Gray)/XPLANE創辦人
  
  「力求創新的圖像思考者,團結起來,奉這本書為圭臬吧!」──桑妮‧布朗(Sunni Brown)/人類潛能長、暢銷書作者,著有《革新遊戲》(Gamestorming)和《塗鴉思考革命》(The Doodle Revolution)
  
  「《下一波商業創新模式》以廣泛的經驗為本,結合策略創新與他人的靈感,為商業設計思考的應用效果提出強而有力的證明。作者開闢的實用途徑讓現行企業有了創新的架構,有助於其適應不斷變遷的複雜環境。我非常喜歡!」──安妮‧巴雷特布萊格博士(Anne Bartlett­Bragg)/漣漪效應集團(Ripple Effect Group)管理總監
  
  「《下一波商業創新模式》不只是一本書,也可做為地圖之用,輔助那些正在創新之路上搜尋新成長機會的公司,指引他們的方向。本書提供實用的途徑,幫讀者領略說故事表達法所包含的重要元素,以及在商業模式設計思維這樣的新領域中,以使用者為本的做法究竟有何含意。」──索爾‧柯普朗(Saul Kaplan)/Catalyst Business Innovation Factory創辦人暨執行長,《商業模式創新工廠》(The Business Model Innovation Factory)作者
  
  「《下一波商業創新模式》可不是普通的策略書籍!史努卡斯、李和莫拉斯基打造了實用的工具,幫助設計未來的各種業務。內容淺顯易懂又好用,還備有腦力激盪等活動給你和團隊使用。我敢說,公司若是好好運用這本書,一定可以省下一大筆可觀的顧問費。書中所介紹的做法,值得每一家渴望成長的公司放手一試。」──多明尼可‧特拉佛索(Domenico Traverso)/Danfoss Power Solutions職能部總裁
  
  「《下一波商業創新模式》是一本賞心悅目之作,開創了設計思考的新格局,以此提供實用的策略創新工具。」──馬克‧波松(Mark Polson)/雅詩蘭黛公司(Estée Lauder Companies)創意暨策略能力建構部副理
  
  「當你實際體驗本書所介紹的那些極為實用創新和策略,你的職場和個人生活一定會煥然一新。來吧,盡情享受這趟啟發之旅!」──勞伯博士(Dr. Bob Lorber)/勞伯卡麥顧問集團執行長,《一分鐘管理實務》(One Minute Manager to Work)和《大事法則》(Doing What Matters)共同作者
  
  「《下一波商業創新模式》並非典型的策略書。書中以新穎的途徑和方法來設計成長策略,非常有用,無論是對老組織還是新事業體的領導者來說。」──傑夫‧萊特(Jeff  Wright)/歐特克(Autodesk)策略暨行銷部副理
  
  「機會無所不在。我們時常邂逅機會,但往往不會視之為機會,更沒有標籤指明那就是機會。像我這種眼光不怎麼樣的人,真的很興奮這本書的作者利用圖像當做工具,帶我們領略職場與生活中的各種機會。讀了就知道,你會學到一些技巧,激發你的想法。」──吉姆‧史都瓦(Jim Stovall)/暢銷書《超級禮物》(The Ultimate Gift)作者
  
  「《下一波商業創新模式》是不拖泥帶水、內容豐富的教戰手冊,很適合從創新尋求成長、以顛覆來革新的組織做為入門之用。」──傑‧沙密特(Jay Samit)/暢銷書《不顛覆,就淘汰:矽谷創業教練教你創新、改造、進化》(Disrupt You: Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation)作者
  
  「耳目一新又務實的商業成長與開發建言。圖像式的途徑可以幫助我有效集中資源,解決複雜的商業議題。」──大衛‧賴瑞(David Lary)/惠普商業通路合作夥伴開發計畫、列印與個人系統部副理
  
  「《下一波商業創新模式》用獨有的途徑和易於操作的圖像呈現法,把商業創新人性化了。是以顛覆產業為目標的企業家必讀之作!」──奇普‧喬伊斯(Chip Joyce)/聯才公司(Allied Talent)執行長暨共同創辦人
  
  「以我的工作而言,我照理應該要知道這一點,但是這本書把所有必要的資訊交代得清清楚楚,根本是藝術之作!我相信《下一波商業創新模式》一定可以幫助很多管理者用他們前所未有的快速度來獲取所需知識。作者非常用心,謝謝你們!」──西維斯特‧凱吉爾(Silvester de Keijzer)/Swiss Made Im.董事
  
  「《下一波商業創新模式》是一本具體的實務指南,可為組織創造新價值。書中提到的做法和歷程故事都證明了最有價值的商業環節其實與科學無涉,反而比較像一門藝術。別漠視這一點,否則會陷公司於險境。」──麥克‧葛拉柏(Michael Graber)/南方成長工作室(Southern Growth Studio)管理合夥人
  
  「卓越的新工具,那些被不再有效的舊方法和商業流程『卡住』的人有福了!」──馬克斯‧泰倫(Max Thelen)/Filter前執行長
  
  「是市場創新者用過確實有效的策略?沒錯!循序漸進的指南讓人得以有系統的探索機會?沒錯!創新的圖像式探索法可鼓勵參與並激發靈感?以上皆對!身為市場創造者的你,可別錯過這本書。」──凱文‧泰特(Kevin Tate)/StepChange Group共同創辦人
  
  「《下一波商業創新模式》有如創新雞尾酒,把圖像思考拿捏得恰到好處,鼓勵大家應用圖像思考來促進成長。」──吉姆‧瓦雷斯(Jim Wallace)/惠普代理策略與管理全球負責人
  
  「這是一本大膽又充滿說服力的書!書中不但用新視角來探勘策略的各種可能性,還探討了一些有助於找到並掌握新機會的概念元素。《下一波商業創新模式》的奧妙之處就在於它用來驗證策略的實用途徑。本書不只是宣告實驗很重要,同時也告訴大家該怎麼做才能透過實驗來實地驗證策略。很棒的一本書!」──安雅‧弗洛斯特(Anja Förster)和彼得‧克羅茲(Peter Kreuz)/暢銷書《企業家與天使投資人》(Entrepreneurs and Angel Investors)作者
  
  「十分新穎商業設計思考法,一定能給主管、決策者和策略創新領導者很多提升成果與創造價值的靈感。」──艾朗‧史密斯(Aaron Smith)/ProjectsAtWork.com編輯
  
  「《下一波商業創新模式》這本精心之作,內容如此豐富,讓我一度以為自己讀的是圖文小說。書中有許多新鮮又各有特色的個案分析,大多是我過去不曾見過的。然而更重要的是,本書確實非常實用。無論你是創業新手,正經歷第一波與商業構想搏鬥的劇痛當中,還是大型組織裡經驗老到的策略專家,正在找通往新機會的新路徑,這本難得一見的做法指南真的物超所值。我手邊的《下一波商業創新模式》一定會被我翻爛!」──馬克‧巴登(Mark Barden)/《美麗的限制》(A Beautiful Constraint)共同作者

  「策略樂趣無窮!打造策略創新的嶄新做法生動地在讀者眼前展開。本書可以充分發揮左右腦的優勢,新手策略師和老手都適用!」──榮恩‧梅爾(Ron Meyer)/蒂爾堡大學提亞斯商學院企業策略學教授

  「拓展業務的當務之急就是找出機會並善加利用,但要從哪裡著手呢?怎麼知道要往何處尋找?本書不只改變你的思維,還透過各種新奇實用的活動,不斷地推你前進,讓管理者能用適合自己的路徑達到業務成長的目標。」──海倫‧波克斯(Helen Perks)/英國諾丁漢大學教授
  
  「把難度高又複雜的問題,拆解成一個個可控管又明確的小任務,就可以掌握問題,使問題更容易處理。這本書提供實用的步驟和建議,幫助你研擬新創舉。」──史都華‧克利(Stuart Curley)/Northgate IS企業架構部副理
  
  「《下一波商業創新模式》直搗核心,探討如何發揮創業精神、實施創新之舉,成為發動策略成長的基石,十分適合想從價值創造的複雜性中抽絲剝繭,開闢一條可行之路的人。」──韋恩‧西蒙斯(Wayne Simmons)和凱瑞‧克洛弗(Keary Crawford)/《成長思維:打造新成長事業》(GrowthThinking: Building the New Growth Enterprise)作者
  
  「《下一波商業創新模式》以耳目一新的觀點,探討如何在益發重視圖像與合作的環境下提升績效。本書令人信服又簡單明瞭,正是商業界需要的東西。非常值得一讀!」──克利斯托‧費南多(Crystal Fernando)/洲際酒店集團全球商務物流負責人
  
  「傑出又優美的設計思考之作,非常適合想要學習圖像思考的人。」──麥特‧穆格(Matt Moog)/PowerReviews執行長
  
  「史努卡斯、李和莫拉斯基聯手打造了一段美妙、生動的創新之旅,讓你完整走過這段歷程。充滿魅力的視覺畫面吸引你領略其中的奧妙,簡單的逐步式解說則讓腦海裡迸出許多想法,蓄勢待發。想牢牢掌握機會的人,一定要讀!」──陶德‧倫巴爾多(C. Todd Lombardo)/Fresh Tilled Soil首席設計策略師,《設計敏捷》(Design Sprint)共同作者
  
  「《下一波商業創新模式》的逐步式解說,鼓勵大家用嶄新的圖像化角度來找出如何為顧客創造新價值。」──道格‧馮‧阿曼(Doug Van Aman)/Van Aman Communications社長
  
  「史努卡斯、李和莫拉斯基遊刃有餘地將複雜的策略設計原則,化為人人可親的工具,促進業務的成長與開發。《下一波商業創新模式》是一本引人入勝的圖像式指南,幫助各種規模的企業運用創意來開發有效的商業策略。」──凱瑟林‧帕瑪(Catherine Palmer)/歐特克公司資深產業行銷經理
  
  「我們在管理歐洲、中東和非洲區的Apple Education時,發現了圖像溝通的魅力與彈性,我們靠這種做法把複雜的數位參與轉換成可傳達許多資訊又充滿意義的簡易插圖和畫面。《下一波商業創新模式》現在又把這個任務推升到另一個重要的層次。」──艾倫‧葛林伯格(Alan Greenberg)/8GT Fund諮詢委員、蘋果前EMEA區教育總監
  
  「《下一波商業創新模式》是重要的創新大作,我與全球最大型娛樂媒體公司的內部革新創造者的合作就多虧了這本書的引導。」──約翰‧霍夫曼(John Huffman IV)/HUFFMAN CO創辦人
  
  「《下一波商業創新模式》創造了大家皆可使用的路徑,有助於成功拓展業務。」──凱文‧歐契夫(Kevin O’Keefe)/商務領導者及暢銷書《一般的美國人》(The Average American)作者
  
  「影響力十足又很實用,是策略思考及行動的最佳指南。」──歐瑪‧拜格(Omar Baig)/OECD知識與資訊服務數位長
  
  「『是、知、行』是任何想成功的團隊都必須奉行的原則。本書可引導團隊以一針見血的洞見和做法快速架構創新專案。」──艾德‧胡蘇(Ed Soo Hoo)/柏克萊大學創業與技術中心產業顧問
  
  「《下一波商業創新模式》清楚闡述如何利用經過驗證的策略創新和圖像思考法來達到成功的標竿。幾位作者根據多年來輔助各家公司實現重大成長的經驗,專業地描繪這趟通往成功的旅程。讀了這本書,你也會嚐到成功的喜悅!」──K. C.泰斯(K. C. Teis)/Rackspace經驗設計副理
  
  「我與150多家中小企業過去一年來的合作經驗讓我領悟到,他們要的是務實、圖像化、可引導他們靠靈感和範例做出正確決策的商業支援。《下一波商業創新模式》在這一方面做得十分出色。本書統整重要的圖像工具,告訴你如何運用在各個階段,使業務拓展成功。非常實用的書,一定要入手!」──馬克‧卡普西(Mark Copsey)/里茲貝克大學的成長教練和講師、RedKite Innovations總監
  
  「提供清晰又務實的途徑,揭開隱藏於業務當中的成長機會,洞悉落實機會的做法,把生意做大。」──羅柏特‧麥金能(Robert McKinnon)/洲際酒店集團前資深副總裁和專案管理辦公室負責人
  
  「完美地結合商業設計思考和成長計畫,必讀!」──拉斯‧克拉瑪(Lars Crama)/InnoLeaps商務長
  
  「這是一本顧客導向的創新藍圖,容易按圖索驥,推動業務成長。要是十年前我有這本書,就可以省下鉅額的代理費了!」──漢茲‧威奇利(Heinz Waelchli)/SnapAV顧客長
  
  「難得之作,優美地呈現各種技巧高超的途徑,又能像科學一般務實地實行。對希望以既有條件開創新局、創造新價值的領導者來說,這是一本必讀的指南。」──夏恩‧史瑪特(Shayne Smart)/Geneva Conventions in Pictures創辦人
  
  「讀這本書時最好拿著一支筆,因為你會恨不得馬上動筆寫下你的下一波策略創新。這本實用的商業設計思考指南,會輔助你實現從顧客身上找到的許多機會。」──西門‧泰瑞(Simon Terry)/Change Agents Worldwide主席
  
  「實用、可自由變化、易於執行的創新指南,領導者應該讓員工人手一本。跟著書中的指示操作,業務就會隨之成長。」──麥克‧奈爾(Michael Neil)/富蘭克林廣場資本(Franklin Square Capital Partners)前數位行銷部總監
  
  「《下一波商業創新模式》提供巧妙的創新途徑,幫助肩負創新使命的你找到新成長機會。本書囊括許多好用的工具,譬如顧客旅程圖就是很出色的做法,另外還有適合討論會的主持人使用的實用工作。這本書也充分發揮效果,把設計思考和成長規劃變得很親民,就連非專業的創新者也可以運用。快來加入創新!」──布拉登‧凱利(Braden Kelley)/InnovationExcellence.com共同創辦人,著有《策劃革新與燒旺你的創新之火》(Charting Change and Stoking Your Innovation Bonfire)
  
  「一直無人能解開如何有效開發出嶄新的商業模式和策略創新這個問題,無論是從理論還是實務上著手。本書難能可貴之處就在於將策略三大要件、商業模式創新和創意技巧合而為一,統整出實用的做法來幫助企業家。」──丹尼爾‧里德克博士(Dr. Daniel Liedtke)/希斯蘭登私人醫療集團(Hirslanden Private Hospital Group)營運長
  
  「史努卡斯、李和莫拉斯基提供的架構強大有效,可鼓勵和推動讀者運用創意開發出自己的成長策略。」──羅柏特‧謝佛(Robert Shepherd)/洲際酒店集團歐洲區開發長以及開發、設計與開幕資深副總裁
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