Predatory Thinking: A Masterclass in Out-thinking the Competition

Dave Trott

May 2013 · Pan Macmillan

About this ebook

'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times

Life is a zero-sum game.

Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.

Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.

Ratings and reviews

The ebook was 184 pages. It felt like 500. And, in the best possible way. This is one of those rare kinds of books that you stumble on, every now and then. It will make you realign the way you think. And, when you it read again, after a little time has passed and you have changed a little, you will find new ways to realign your thoughts to those same words. Heartily, passionately recommended.

There are good points and examples throughout that reignited knowledge within me

Short and sweet stories get the point across.

About the author

Dave Trott is the author of Creative Mischief and Chairman of The Gate London, part of The Gate Worldwide. Born in east London, he went to art school in New York on a Rockerfeller Scholarship. From there he began an illustrious career in advertising, as part of the creative team behind 'Hello Tosh Gotta Toshiba', 'Aristonandonandon', 'Lipsmackinthirstquenchin . . . Pepsi', the Cadbury Flake ads and many, many more.

Dave's agency Gold Greenlees Trott was voted Agency of the Year by Campaign Magazine, and Most Creative Agency in the World by Ad Age in New York. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.