FUNDAMENTALS OF ENTREPRENEURSHIP, REVISED EDITION

MOHANTY, SANGRAM KESHARI

Jan 2005 · PHI Learning Pvt. Ltd.

About this ebook

Designed primarily as a textbook for undergraduate students of commerce, this accessible and easy-to-read text gives a clear exposition of the theory and practice of entrepreneurship. It exposes the readers to the entrepreneurial culture and industrial growth in India. The intricate theories involved in entrepreneurship are explained in a step-by-step manner, supported by a large number of tables and figures. The thorough discussion on promotion of venture and raising of funds is aimed at enabling the potential entrepreneurs to set up and successfully manage their own small business units. Separate chapters on Women Entrepreneurship and Rural Entrepreneurship make this text a class apart.

Besides undergraduate students of commerce, students of management and EDP trainers will also find this text extremely useful. Above all, all those who are interested in and enthusiastic about setting up their own small units will find the book quite handy.

Key Features:

• Gives a comprehensive coverage of the basics of entrepreneurship.

• Simple style and easy-to-learn approach make the book a suitable text for beginners.

• Exercises at the end of each chapter and Review Exercises at the end of the book are provided to drill the students in self-study.

• Acquaints the readers with current business environment.

Ratings and reviews

best book

About the author

SANGRAM KESHARI MOHANTY is a Faculty Member at Institute of Entrepreneurship Development, Bhubaneswar (Odisha). Earlier, he was Head, Department of Economics at Mangala Mahavidyalaya (affiliated to Utkal University), Puri (Odisha).

With 35 years of teaching experience, Mr. Mohanty is an Accredited Trainer-Motivator in Entrepreneurship Development Training Programme and an empanelled expert in the National Pool of Experts of National Institute for Entrepreneurship and Small Business Development (NIESBUD), New Delhi. He has completed a Management Development Programme in Export Management from Indian Institute of Foreign Trade (IIFT), New Delhi, CPR Management course from IIM Ahmedabad and also Trainer's Training Course in Rural Entrepreneurship from National Institute of Rural Development (NIRD), Hyderabad. He has to his credit several research articles published in various newspapers and journals and has presented many papers in national seminars and workshops.