Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.
Marcia W. DiStaso is Assistant Professor of Public Relations in the College of Communications at Pennsylvania State University, US
Denise Sevick Bortree is Associate Professor of Communications at Pennsylvania State University, US