About this ebook
The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience.
The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.
About the author
Pantea Keikhosrokiani received the Bachelor of Science degree in electrical and electronics engineering, the master’s degree in information technology from the School of Computer Sciences, Universiti Sains Malaysia (USM), Malaysia, and the Ph.D. degree in service system engineering, information system. She was a Teaching Fellow with the National Advanced IPv6 Centre of Excellence (Nav6), USM, where she is currently a Senior Lecturer with the School of Computer Sciences. Her recent book was published entitled Perspectives in the Development of Mobile Medical Information Systems: Life Cycle, Management, Methodological Approach and Application, in 2019. Her articles have been published in distinguished edited books and journals, including Telematics and Informatics (Elsevier), Cognition, Technology, and Work (Springer), Taylors and Francis, and IGI Global. She was indexed by ISI, Scopus, and PubMed. Her research and teaching interests include information systems development, database systems, health and medical informatics, business informatics, location-based mobile applications, big data, and technopreneurship. [Editor]
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