We are told that the Internet is the solution to every kind of problem. But is it true? Will Big Data help us to understand the world? Is the Internet really on the side of democracy? Does it make sense to make gamify everything? Is the Internet (still) the Frontier? Or is that era past us and we are now faced with the greatest concentration of economic power of all time?
It seemed perfectly normal to Jeff Jarvis, a famous American journalist, to ask: "What Would Google Do?" if the company based in Mountain View were put in charge of the public sector.
It apparently didn't occur to him that the rules and goals the public sector lives by are, or at least should be, different from those of a private company.
According to many, the Internet, this jumble of servers and communication protocols, is the greatest invention ever. But is it really so? And wasn't the same thing said of inventions such as the telegraph, the radio, movie pictures, television or nuclear energy?
Today the Internet is winning. To the point that it seems natural that it should win. But is it so? Does the Internet have to win? Is the Internet's impact positive for society?
Perhaps it's time to clear our minds and talk about the Ideology of the Internet.
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We will speak about...
- Big Data
- Internet of Things
- Jefferson (Thomas, non George)
- Long Tail
- Manifest Destiny
- Moore's Law
...and much much more!
I have worked or consulted for a number of start-ups from more countries than I can probably remember: Germany (Ciao); France (Meetic); Italy (Ennunci); Sweden (Twingly); Italy/Ireland (Zzub); Denmark (Atosho); Spain (Ducksboard); Italy/UK (VoiceMap); and Canada (Transit App). I started a blog at dotcoma.it well before it was fashionable to do so, and later wrote a book on the web, advertising and social media: What Happened To Advertising? What Would Gossage Do?
Does all the hype surrounding social media make sense?
Isn't it time that somebody tried to deconstruct all this bullshit?
What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media? What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter and Facebook?
Do people really want to "engage" with brands? Do companies really want to have "conversations" with their customers?
What is the value of a Facebook "like"? What is "organic reach"? What happens now that the free lunch is over?
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The 15 Questions:
1. What are social networks?
2. What are social media?
3. What is social media marketing?
4. Are companies doing it right?
5. Why are companies sending people over to social media?
6. Does it make sense?
7. Do people really want to engage with brands?
8. Do companies really want to engage with their companies?
9. Are social media useful for customer service?
10. What is the value of a Facebook “like”?
11. What does “earned media” mean?
12. What is “organic reach”?
13. Is the free lunch over?
14. What happens now?
15. What is the dumbest social media stunt ever?
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Download it now: it's a smart 15 minutes' read.
In May 2013, Glenn Greenwald set out for Hong Kong to meet an anonymous source who claimed to have astonishing evidence of pervasive government spying and insisted on communicating only through heavily encrypted channels. That source turned out to be the 29-year-old NSA contractor and whistleblower Edward Snowden, and his revelations about the agency's widespread, systemic overreach proved to be some of the most explosive and consequential news in recent history, triggering a fierce debate over national security and information privacy. As the arguments rage on and the government considers various proposals for reform, it is clear that we have yet to see the full impact of Snowden's disclosures.
Now for the first time, Greenwald fits all the pieces together, recounting his high-intensity ten-day trip to Hong Kong, examining the broader implications of the surveillance detailed in his reporting for The Guardian, and revealing fresh information on the NSA's unprecedented abuse of power with never-before-seen documents entrusted to him by Snowden himself.
Going beyond NSA specifics, Greenwald also takes on the establishment media, excoriating their habitual avoidance of adversarial reporting on the government and their failure to serve the interests of the people. Finally, he asks what it means both for individuals and for a nation's political health when a government pries so invasively into the private lives of its citizens—and considers what safeguards and forms of oversight are necessary to protect democracy in the digital age. Coming at a landmark moment in American history, No Place to Hide is a fearless, incisive, and essential contribution to our understanding of the U.S. surveillance state.
Do “branding campaigns” make any sense? If not, why are they so popular? What happened to the Creative Revolution? What has “display” advertising, aka banner ads, on the web become, if not the reign of large-scale, low-quality direct response?
What about our current obsession with social media? Do consumers really want to have “conversations” with brands? What is the real value of a Facebook fan? What are social networks if not private enclosures of the web and advertising platforms?
Lastly: who was Howard Luck Gossage, and why should we study his work and his words? What did Gossage understand and put in practice in the '60s that could be valuable to us today? Were he around today, What Would Gossage Do?