Business Strategy and National Culture: US and Asia Pacific Microcomputer Multinationals in Europe

Denise Tsang

Jan 2002 · Edward Elgar Publishing

Ebook

251

Pages

Eligible

About this ebook

'The backward linkage strategies of major multinationals differ significantly between firms within the same industry. In this provocative book, Denise Tsang explains these differences in strategy in terms of the culture of the parent company and the a

About the author

Denise Tsang, Lecturer, Henley Business School, The University of Reading, UK

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