Restaurant Success by the Numbers, Second Edition: A Money-Guy's Guide to Opening the Next New Hot Spot

Roger Fields

Jul 2014 · Sold by Ten Speed Press

About this ebook

This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond.

The majority of restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! Roger Fields--money-guy, restaurant owner, and restaurant consultant--shows how eateries can get past that challenging first year and keep diners coming back for more. The only restaurant start-up guide written by a certified accountant, this book gives readers an edge when making key decisions about funding, location, hiring, menu-making, number-crunching, and turning a profit--complete with sample sales forecasts and operating budgets. This updated edition also includes strategies for capitalizing on the latest food, drink, and technology trends. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success.

Ratings and reviews

This book is a must-read for anyone who wants to open or manage a successful restaurant. It's filled with practical advice and real-world examples that will help you understand the numbers behind the business. The author does a great job of breaking down complex concepts into easy-to-understand terms. Whether you're a seasoned restaurateur or just starting out, this book will provide valuable insights.

This is THE Bible for the restaurant business! A must read prior to opening any new food-related place!

AÀA BOSS NETWORK

About the author

ROGER FIELDS, CPA, owned two successful restaurants in New York City before moving to the San Francisco Bay Area. He is currently a partner at Merchants Accounting Services, an accounting, tax, and consulting firm that specializes in restaurants.