Elgar Encyclopedia of Corporate Communication

Klement Podnar

Mar 2024 · Edward Elgar Publishing

Ebook

578

Pages

Eligible

About this ebook

This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures.

About the author

Edited by Klement Podnar, Marketing and Public Relations Department, Faculty of Social Sciences, University of Ljubljana, Slovenia

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