H&M

1.04M reviews
Content rating
Rated for 3+
100M+
Downloads
Content rating
Rated for 3+
Learn more
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About this app

Tap in to our fashion feed, anytime, anywhere, and all in one spot — the H&M app.
Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world!

Imagine yourself browsing our feed and experiencing it live all at the same time.
Sounds exciting? Keep reading!

Our app also comes handy when you’re already inside one of our stores.
Let’s say you can’t find your size or would like to know if an item is available in more sizes and colours? Scan the price tag — our SCAN & FIND feature will let you know!

Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screen shots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock.

Save the items you love the most in your own list of favourites — just tap the HEART ICON.

Keep up to date with the fashion world by activating PUSH NOTIFICATIONS! You’ll be the first to know when a designer collection drops and you’ll instantly be notified when we have special offers and events!

Don’t miss out — download the H&M app now!

When you download the H&M app, we will process your data in accordance with our Privacy Notice. For more details on this, please go to hm.com.
H&M app - shopping made easier! Browse,shop and keep an eye on the latest trends
Updated on
Sep 23, 2026

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
  • This app may share these data types with third parties
    Location, Personal info and 3 others
  • This app may collect these data types
    Location, Personal info and 6 others
  • Data is encrypted in transit
  • You can request that data be deleted

Ratings and reviews

1.02M reviews
Christian Gerald Dalusung
September 27, 2022
Hoping that you can improve your checkout payment. My order did not went through, just white screen then returned to checkout page, but it was charged to my card. It took 2 days before the amount was reversed to my card. Then I tried ordering thru mobile browser, the checkout was successful. Their mobile app is the only problem, so for now, only thru their website works well.
39 people found this review helpful
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Sarah
July 7, 2023
First time ordering here was a mess. Input my debit card details, proceeded to checkout, then it redirected me to the homepage; only for me to check my orders page and not seeing the item I ordered on there. I didn't receive an order confirmation too. I checked to see if they deducted money from my card, lo and behold, they did. I contacted customer support, and what they told me was that my transaction failed and it could be due to bugs. Needless to say, I won't be using this app again.
55 people found this review helpful
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Eunice Estrada
June 5, 2022
Terrible shopping experience as of late. I can't check out anything in my cart. I called customer service and I was told to delete then download the app to fix the issue but this did not work. Whenever I try to check out, your app asks me to sign in (even though I am already signed in). Then I'm prompted to start again, items I tried to purchase still in my cart. Right now there are several charges on my card which I have to wait to fall off for several days. Extremely dissapointing
39 people found this review helpful
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What’s new

The H&M app has been refined to give a more seamless shopping experience:
Enhanced searches: Find favourites faster with updated search results.
General performance tweaks: Minor fixes to keep everything running smoothly.
Enjoy the latest update.