Simple: Weight Loss Coach

Contains adsIn-app purchases
4.5
82.8K reviews
5M+
Downloads
Content rating
Everyone 10+
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image
Screenshot image

About this app

Try the holistic health coaching app that delivers long-term weight loss without diets, calorie counting, food restrictions, or even a hint of judgment. Healthy lifestyles don't have to be "perfect" to get results, and neither do you!

What you get with Simple:

1) An AI health coach that feels human
Avo™ is the in-app coach that'll proactively guide you throughout your weight loss journey. With Avo's positive encouragement and motivational coaching, you'll feel supported every day. Avo is trained by behavior change coaches, registered dietitians, and medical doctors to give you the kind of expert coaching and care you'd expect from a human health professional … but faster, cheaper, and available 24/7.

2) Science-backed tools and techniques
Our effective weight loss coaching approach is guided by up-to-date research and a global team of health, nutrition, and behavior change experts.

3) Simple, sustainable steps to lose weight
We'll coach you to develop the right habits to reach your health and weight goals. You'll get results using small, doable steps that fit easily into your life.

Download to get started today!

Want to know more? Let's dive into the features you'll love.

- Positive, proactive coaching conversations
Avo is always ready with a supportive suggestion to move you forward. Chat about nutrition, recipes, stress relief, workout routines, and more! Whatever wellness needs you have, Avo has answers and ideas you can trust.
- Personalized nutrition feedback
Use Nutrition Scores to learn how nutrient-rich and calorie-dense your meals are and the impact of that on your health. Lose weight, feel energized, and eat a more balanced diet with this practical feedback loop linked to your meal tracking.
- A menu scanner for healthy eating on the go
Going out to eat but still want to make progress? Use NutriScanner to see how each meal on a menu matches your nutrition and health goals, and dine out with confidence.
- Food Tracker
Tracking improves your habits by making you aware of the choices you're making. Our Food Tracker makes it really easy: just type in what you eat, describe your meal with your voice, or upload a photo.
- Hydration Tracker
Track your water intake to stay hydrated and level up your physical and mental wellness.
- Movement Tracker
Whether it's gym or home workouts, shadow boxing, or a neighborhood stroll, track your physical activity to help you build your fitness.
- Weight Loss Tracker
We’ll plot your results so you stay pumped about the personal progress you're making.
- Flexible intermittent fasting
Intermittent fasting is a safe way to lose weight and keep it off. It focuses on when, rather than what, to eat. There's no calorie counting. You can still eat your favorite foods as part of a balanced diet. Choose, change, or pause your fasting schedule any time to sync with your weekly routine.
- Easy-to-understand expert articles
Learn about nutrition, physical activity, fasting, mindset, and more to make health, well-being, and weight management feel easy.
- Timely reminders
Motivating messages to keep you focused on your daily fasting, meal tracking, fitness, and hydration.
- App integrations
Link Simple with Apple Health, Google Fit, or Fitbit to sync your steps, weight, water, and sleep data.

For full access to all these Simple features, get the Premium subscription.
* Payment will be charged to your iTunes account at confirmation of purchase.
* The subscription automatically renews unless auto-renew is turned off in your iTunes account settings at least 24 hours before the end of your subscription period.
* Any unused part of a free trial, if offered, will be forfeited if you purchase a subscription during the free trial period.
For more information, please visit https://support.apple.com/en-us/HT202039
Privacy Policy: http://simple.life/privacy.htm
Terms of Use: http://simple.life/tos.htm
Still reading? We love that energy. You must have the same appetite for well-being as we do. See you soon!
Updated on
2 July 2024

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region and age The developer provided this information and may update it over time.
This app may share these data types with third parties
Personal info, Financial info and 5 others
This app may collect these data types
Personal info, Financial info and 6 others
Data is encrypted in transit
You can request that data be deleted

Ratings and reviews

4.5
81.6K reviews
Jill Virtue
26 June 2024
I'm using the premium version. If I cancel the automatic renewal, they take away my premium, even though I paid for it?! I can't imagine what they would even be taking away. They don't want you to lose weight, unlike my other app calorie counter, it's free and way more valuable than Simple(it registers brands and restaurants etc). There are several issues and bugs. I do enjoy having something visual to view while fasting. There is an AI coach, it's alright, sometimes annoying.
8 people found this review helpful
Did you find this helpful?
Simple.Life Apps Inc
26 June 2024
Hello! We’re sorry to hear about your experience. We want to clarify that when you cancel your subscription renewal you will still have access to your premium features until the end of the paid period. If you need any more assistance please contact us at help@simple.life and we will address any concerns you have. Best, The Simple Team
Jaíme-Lynn Dickerson
7 June 2024
SIMPLE is great. It keeps me motivated, focused, and accountable. My only suggestion is that although you can log food, if you want to list a snack (ex. 10 frozen grapes), there is no separate place to log it. I like that it doesn't make you count calories. Once you log in what you eat, SIMPLE makes it simple by suggesting healthier options for the next time. It also doesn't make you feel bad or guilty about what you eat but instead motivates you to do better.
46 people found this review helpful
Did you find this helpful?
Simple.Life Apps Inc
7 June 2024
Thank you for your feedback, Jaime-Lynn! We're glad to hear that the app keeps you motivated, focused, and accountable. User input is invaluable to us, and we'll consider this for future updates to enhance your experience. If you need assistance, please reach out to us at help@simple.life. Best, The Simple Team
Sam Ervin
18 June 2024
App just tracks food and hours you fasted. It is a simple waste or time , and your money. I bought premium thinking it would give me more advice or something which it didn't. I canceled my initial subscription to make sure it didn't renew, but it did so I was charged again. They won't refund my payment. Save yourself the frustration and find something else out there.
19 people found this review helpful
Did you find this helpful?
Simple.Life Apps Inc
18 June 2024
Hello Sam! Thanks for reaching out. We do apologize for the inconvenience caused. We've just replied to your email. You should see our response in your inbox − if you don't, check your Spam folder. Thanks again for your patience and kind regards, Simple Team