Blue Rewards

Al-Futtaim Group

About this app

Welcome to Blue!
This update is so big, it’s a new Blue! We have a brand new design, smoother experience and exclusive new benefits and features including:
• Watch your points grow! Now earn and redeem points for in-app activities including exciting games to play and earn points and referring your friends to Blue
• More savings to be enjoyed! Thousands of discounts and offers from your favourite brands
• New Gift Card options you can purchase in app
• Offers just for you! Personalized content and offers curated just the way you want them

Ratings and reviews

Huge downgrade – points are now useless: The recent update ruined the rewards system by removing the point-to-wallet credit conversion without any warning. Now, points only "buy" vouchers for partner brands that were previously free, meaning you’re now paying points for discounts that require a purchase. Total lack of transparency and a massive step backward for user value.

Very disappointing experience. After the latest updates, the app has become even more confusing. Points are often not counted correctly, and the option to convert points to the wallet suddenly disappeared without informing users. Now points seem to be limited to unclear and mostly useless offers. The system has been unreliable from the beginning, and many users report the same issue. Transparency is seriously lacking. Be careful before investing your time in this app.

They have good offers, but places don't tell us they have Blue so we can use it. I found out I lost thousands at Lexus, for example, because I didn't know and they didn't tell me.

What’s new

We’re making your experience even more rewarding.

• Enjoy more exciting and rewarding walking challenges
• Track your weekly progress and rewards with greater visibility
• Discover more ways to use and enjoy your points
• Improved product browsing, enhanced Wishlist features, and a smoother, more seamless AI Advisor experience

Update now to make the most of what’s new.