Calorie Counter by Lose It!

Contains adsIn-app purchases
132K reviews
Editors' Choice
Content rating
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About this app

Lose It! is a calorie counter & food diary diet app that helps you stick to your diet and achieve weight loss that fits! Simply download the app, set your goals and track your diet, food and exercises to lose weight. Easily track macro, carb and calorie intake with Lose It! calorie counter & food diary app!

Since our launch in 2008 we have been featured in The Wall Street Journal, The Today Show, Men’s Health, Women’s Health, CNET, Buzzfeed, CNN, Shape, Good Morning America, and more.

• 80+ million pounds of weight lost by our members (and counting)
• 27+ million searchable food items in our comprehensive international food library database
• 40+ million users who have started their weight loss journey with Lose It!
• 25+ macro nutrient, carb, calorie and health goals to choose from
• 3 days of calorie and diet tracking is all it takes to see a result in weight loss

Stay on track of your diet and calorie intake with Lose It! Calorie Counter. Whether it be a keto diet, vegan diet or anything in between, Lose It! will help you find weight loss that fits by tracking your macro, carb and calorie intake to reach your weight loss and health goals. Stop making excuses – start losing weight with Lose It!


Lose It! isn’t your average calorie counter and food & diary app. Lose It! uses the proven principles of calorie counting and tracking to help you succeed. To get started, input your profile details and we’ll calculate the daily calorie budget best for you. Next, easily track your food, weight, and activity and get ready to celebrate your weight loss victories. Gain insight on your macro, carb, protein, sugar, fat and overall calorie and food intake on a daily level. Stay on top of your keto, vegan, vegetarian or whole 30 diet! Change your calorie and diet habits and learn about your nutrition needs.


• Barcode Scanner – quickly scan food barcodes or search our database to track your carb, macro and calorie intake.
• Snap It – Want to know your carb count? Log food by simply taking a photo of your food. Just tap the camera icon for food tracking and calorie counting in a snap.
• Track Nutrients – track more than just calories including macro, protein, water, carb, sugar, body measurements, sleep cycles, and more. Stay on top of your keto, vegan or vegetarian diet needs! Learn what nutrients you need along your weight loss journey.
• Fitness App Syncs – connect trackers, apps, and devices like Fitbit trackers, Misfit trackers, Garmin trackers, Withings scales, Google Fit, Healthkit, and more.
• Meal Planning & Targets – meal targets help you calculate suggested macro, carb, protein and overall calorie intake. Customize your diet and eating for personalized weight loss!
• Patterns – learn about your food and calorie intake habits with our exclusive personal insights to identify what is hindering or helping your weight loss progress.
• Recipes – customize your diet and weight loss journey with breakfast, lunch, and dinner meals you create yourself. Find easy food recipes for your Keto diet, vegan diet, vegetarian diet, Whole 30 - or any diet!

Download Lose It! Calorie Counter today and join our community of members helping us reach our mission to mobilize the world to healthy weight loss. No matter your diet needs or weight loss goals, Lose it! Calorie Counter can help you find weight loss that fits to achieve your health goals!

Lose It! basic is free, but you can upgrade to Premium for additional features.

Full terms:
Updated on
Mar 15, 2023

Data safety

Safety starts with understanding how developers collect and share your data. Data privacy and security practices may vary based on your use, region, and age. The developer provided this information and may update it over time.
This app may share these data types with third parties
Personal info and Device or other IDs
This app may collect these data types
Personal info, Health and fitness and 5 others
Data is encrypted in transit
You can request that data be deleted
132K reviews
Hope Duncan
March 8, 2023
Had this exact app years ago. it has changed. I will be looking for a different one. It seems like the just try to make it more and more complex and it doesn't need to be that way, and that's just the free version. there's just more piled on with the paid version. I need to simply record my meald for calorie counting, be able to change things to what I want rather someone else finds my goals unreasonable, that's not for you to decide. and then record my weight. The other things aren't needed.
34 people found this review helpful
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Derek S.
March 3, 2023
I've never written a negative review. And I didn't think my first would be for lose it! But as others have been mentioning lately, the ads have gone over the top. I'm currently on a 842 day streak. The app itself is great, but over the years since my initial use of it, I've seen the ads slowly become more intrusive. It's at the point now I have no choice but to switch back to MyFitnessPal. Half the time, trying to click out of the ad actually opens it. You have to completely exit the app.
81 people found this review helpful
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FitNow, Inc.
March 5, 2023
Thanks for your comment. We have 2 options for removing 3rd party ads. (1) Purchase a Premium subscription for $40 USD (annually) through Profile > Manage (iOS) or Account (Android) > Upgrade to Premium. (2) Purchase an ad-free subscription for $10 USD (one time). Learn more: Profile > Manage (iOS) or Account (Android) > Eliminate Ads.
March 4, 2023
This is a great app, in addition to calorie tracking it tracks macros, weight, progress photos, individual goals, and body measurements. I appreciate the recipe function, it makes it easy to enter home-cooked meals. So far, I've had slow and steady progress, and I appreciate the timeline it gives that predicts when I'll reach my goal to keep me motivated. I think it has helped a lot with me changing some bad habits that used to prevent weight loss.
18 people found this review helpful
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What's new

Bug fixes and performance improvements to keep the app running in tip-top shape. Happy logging, Lose It! fam!