Advertising and Public Relations Research

Donald W. Jugenheimer · Larry D. Kelley · Jerry Hudson · Samuel D. Bradley

февр. 2014 г. · M.E. Sharpe

Об электронной книге

Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition features several new chapters as well as deeper content in existing areas based on feedback from students, instructors and practitioners.