Advertising and Public Relations Research

Donald W. Jugenheimer · Larry D. Kelley · Jerry Hudson · Samuel D. Bradley

ก.พ. 2014 · M.E. Sharpe

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Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition features several new chapters as well as deeper content in existing areas based on feedback from students, instructors and practitioners.