Wired and Dangerous: How Your Customers Have Changed and What to Do About It

Chip R. Bell · John R. Patterson

Jun 2011 · Berrett-Koehler Publishers

About this ebook

In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain – they have very little tolerance for error and are ready to spread the word quickly over the internet when things go wrong. If a companyÆs customer service doesnÆt adapt to these new conditions, they will get burned by bloggers and viral videos that can severely damage their reputation. This book describes exactly what todayÆs customers expect and how to give it to them. In Wired and Dangerous, Bell and Patterson provide a tested formula for restoring balance to the customer relationship by establishing what they call “Service Calm”. The three steps to Service Calm sound simple, but they draw on sophisticated psychological principles and are profound in application: 1) Deal with Self, 2) Deal with Customer, 3) Deal with Context.

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About the author

Chip R. Bell is a senior partner with the Chip Bell Group, which consults with organizations on strategies that support long-term customer loyalty. A renowned keynote speaker, he is the author or coauthor of bestsellers such as Magnetic Service, Managing Knock Your Socks Off Service, and Service Magic.

John R. Patterson is founder and president of Progressive Insights, a Chip Bell Group affiliate. His consulting practice helps organizations worldwide consistently deliver great customer experiences that create devoted customers. He is the coauthor, with Chip Bell, of the bestselling Take Their Breath Away and Customer Loyalty Guaranteed.