Mom, Inc.: The Essential Guide to Running a Successful Business from Home

Meg Mateo Ilasco · Cat Seto

mar 2012 · Chronicle Books

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Two entrepreneurial moms share the secrets to having a happy home life while running a successful business.

So many women dream of having it all: being kickass mothers and running their own successful businesses. This book helps them take the leap with confidence. Authors Meg Mateo Ilasco and Cat Seto—both serial entrepreneurs and devoted moms—draw on their own successes and missteps to reveal exactly how to choose the right business, find clients, write a business plan, launch a blog and Web site, and more . . . all while staying focused at home.

Insightful Q&As with enterprising mothers like fashion designer Cynthia Rowley and Style Me Pretty blogger Abby Larson demystify the many nuances of balancing work life with family time. It’s not easy. But this practical and inspiring guide helps make it possible.

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Meg Mateo Ilasco is a mother of two, freelance artist and writer, and a serial entrepreneur who started her first business in 1999. She is the author of several books, including Craft, Inc., Creative, Inc., and the Craft, Inc. Business Planner, and is also the cofounder and creative director of the home and lifestyle magazine Anthology. Meg lives in the San Francisco Bay Area. Visit her at www.mateoilsaco.com.Cat Seto balances design, illustration, writing, and motherhood in her San Francisco studio and boutique. Her stationery products and custom wedding line are carried by retailers around the country. In addition, Cat received an MFA in creative writing from the University of Michigan, and her writing has appeared in publications such as the first edition of Best New American Voices. Visit her at www.catseto.com and www.momincdaily.com.