Acerca de este libro electrónico
Discover how to turn ideas into profitable actions, optimize your internal processes, and create real value for customers and partners. This guide offers a step-by-step framework to help you grow your business by focusing on operational efficiency, customer understanding, and proven strategies for sustainable profit growth. Each page is designed to guide you in transforming challenges into opportunities.
What’s Inside the Guide?
A complete framework for your business success. This guide is divided into two essential parts, offering practical solutions to better understand your customers and optimize your business.
Understanding Customers and Optimizing Internal Processes
The first part focuses on the customer experience—who they are, the journey they take to find your products and services, and how they feel throughout this journey. You’ll also learn how to organize your business internally to deliver services quickly and efficiently.
Creating Value for Customers and Optimizing Your Business
The second part is dedicated to creating value for customers. Here you’ll discover how to understand customers' willingness to pay and how to increase it, while also learning how to reduce employees’ and suppliers’ willingness to sell through better relationship and resource optimization.
The guide covers concepts such as economies of scale and the learning curve—key business elements that may seem advanced but are simple and easy to implement.
What You Will Learn
The Basics of Service Design: Research, Client Journeys, Mapping Your Internal Process
Learn to understand your customers, their needs, and how to organize your internal systems to meet those needs effectively. Create messaging that resonates and drives sales.
Principles of Emotional Marketing: Ethically Leverage Emotions to Boost Sales
Emotions drive buying decisions. Learn how to ethically harness this with techniques inspired by Nobel laureate Daniel Kahneman and Don Norman, the pioneer of UX and emotional design.
Basics of Business Strategy: How To Increase The Willingness to Buy of Your Clients
Gain insights into how to determine your clients to love your product so much that they are willing to pay more, but also how to work with your suppliers so that they can offer their services at a lower cost.
Chapters
How to define your audience to maximize revenue
The Customer Journey: creating a customer experience that drives loyalty
How to use emotions to boost sales
Creating a trustworthy brand that attracts customers and increases revenue
How to optimize internal operations to increase efficiency
How to create customer value to maximize profits
Growing the business through efficiency and innovation
How to turn ideas into profitable actions: Balanced scorecard and value maps
How to lower employees’ willingness to sell to reduce costs
How to build sustainable partnerships that improve your business
Benefits you'll get
A Comprehensive, Actionable Plan for Growing Your Business
This guide offers tested solutions that bring together key business aspects: customer understanding, internal process optimization, and improving relationships with employees and partners. You’ll have access to a global framework that empowers you to overcome challenges and grow sustainably.
Simple, Effective Solutions for Complex Problems
If you feel overwhelmed by daily challenges and decisions, this ebook provides clear and actionable solutions to help you navigate obstacles without unnecessary complexity. Whether it's optimizing your team, reducing costs, or attracting new clients, you’ll learn how to tackle each problem with a concrete, ready-to-implement plan.
Acerca del autor
Raluca Neagu is an expert with over 15 years of experience in product management, user experience (UX), and service design. She has worked with technology companies in the United States and the UK, contributing to the growth and development of businesses exceeding $160 million in revenue.
Raluca honed her skills at prestigious institutions like Harvard Business School Online and the Nielsen Norman Group, earning certifications in business strategy and UX. With extensive experience in sectors such as SaaS, cloud technology, and artificial intelligence, she specializes in optimizing customer journeys and developing strategies that enhance user experiences and drive company growth.
Raluca is known for her friendly and approachable style, offering clear and effective solutions without complicated jargon. She brings her expertise in an accessible way, tailored to each client’s needs, always providing reliable support and proven practices for business success.
Raluca provides consulting services for startups and companies seeking to implement effective business strategies, including defining personas, mapping user journeys, and creating service blueprints to optimize internal processes.
If you would like to apply the strategies from this book to your business, you can reach out to her for personalized consulting and support in implementing growth solutions.
Contact:
Email: raluca@theinvisibledesign.com
Website: www.theinvisibledesign.com
