The Smart Start Up: Fundamental Strategies for Beating the Odds When Starting a Business

Tom Hopkins · Omar Periu

jul 2018 · Morgan James Publishing

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“Start and build a high-profit business, choose exactly the right product for you, outsell your competition, and put yourself onto the road to riches” (Brian Tracy, New York Times–bestselling author).
 
The Smart Start Up helps readers start strong and stay strong in the early phases of growing their businesses, providing fundamental strategies for beating the odds. With this information, entrepreneurs will be able to reach the success level of their dreams—whether that’s to create a legacy for generations or to follow the build-and-sell-it road to success.
 
Within these pages, Tom Hopkins and Omar Periu delve deeply into the nuances of business ownership both on the practical and emotional side of things. They will help readers avoid some of the most common pitfalls entrepreneurs face. Readers will learn how to establish a compass they and the rest of their teams can rely on to guide business decisions going forward. Topics covered include: self-analysis as an entrepreneur; how to evaluate a business idea; how to choose the best structure for a business, including working with legal and accounting professionals; business communication skills; hiring and managing team members; prioritization; selling skills; marketing strategies; negotiation skills; and how to keep clients happy long term.
 
“Own this book and you’ll have the opportunity to be guided to your own success by two of the best and proven teachers in the business.” —Bob Burg, bestselling coauthor of The Go-Giver and The Go-Giver Influencer
 
“Inside the pages of this masterpiece, you’ll get the formula for success that gives you the winning edge in the hyper-competitive marketplace.” —Jeb Blount, CEO of Sales Gravy and author of Fanatical Prospecting

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Tom Hopkins carries the standard as a master sales trainer and is recognized as the world’s leading authority on selling techniques and salesmanship. Over five million sales professionals and entrepreneurs on five continents have attended Tom’s high-energy live seminars. He is the author of eighteen books, including How to Master the Art of SellingTM, which has sold over 1.7 million copies. He has also authored three selling-skills books in the popular Dummies® series. Tom’s talent of teaching in a creative and entertaining style has brought him a tremendous following, as well as constant demand for appearances at regional and national conventions each year. His corporate clients have included AFLAC, Best Buy, State Farm, ADT Security Systems and 24Hour Fitness. He has dedicated his life to teaching and inspiring others through his seminars, books, audio, video, and online training programs. Today, over 35,000 corporations and millions of professional salespeople through the world utilize his professional sales training materials daily. He lives in Scottsdale, Arizona