Store listing experiments
Optimize your Google Play store listing to help increase installs and retention. Run A/B tests to find the most effective graphics and localized text.
Custom store listings
Drive users to tailored store listings by country, install state, search keyword or by campaign using unique listing URLs
-
Target specific user segments
Create store listings customized by country, for pre-registration campaigns, or to win back inactive users.
-
Designed for campaigns
Drive users to tailored store listings using Google Ads campaigns, or a unique listing URL for each campaign.
-
Extensive variables
Create up to 50 custom store listings, with the ability to differentiate app name, icon, descriptions, and graphic assets.
Best practices
- You can target multiple countries with a custom store listing, but you can only target a country with one custom store listing at a time.
- Unless you add translations for your custom store listings, they’re shown to users in the countries that you select in your custom store listing’s default language. It’s a good idea to make sure you add translations for all of the languages that are spoken in the countries that you target with a custom store listing.
- You can show a specific store listing to users who visit via a unique custom store listing URL. This can be an effective way to showcase relevant features about your app depending on where your users visited your store listing from.
- Tailor store listings based on search keywords to help you target users actively seeking the benefits your app provides. Plus, Google Play provides proactive keyword suggestions to speed up listing creation and increase your listing’s impact.
- You can use custom store listings for pre-registration campaigns to show a different store listing to users in countries where your app is in pre-registration. Users in countries/regions where your app has been released to production or open or closed testing will not see this listing.
- Create a more seamless user experience from Google Ads campaigns to Google Play with consistent messaging and creative. Direct users from ads to custom store listings by adding your app campaign ad group ID in Play Console.
- Use Store Listing Groups to track multiple listings. To start, create a base listing, then override specific elements to customize it for each audience.
Find out more
-
How to create a custom store listing
Visit the Play Console Help Center to learn how to set up a custom store listing.
-
Optimize your listings with experiments
Read our best practices for driving installs with store listing experiments.
-
Leverage Play’s local market insights
Grow in local markets with insights and best practices from Google Play.
-
Get store listing certified
Become an expert in store listings and get certified with Play Academy.
Grow your audience
Accelerate your user growth with our reporting and optimization tools, including unique market insights exclusive to Google Play
Console features
-
-
Acquisition reporting
Track acquisition trends and see which sources are driving the highest quality impressions
-
Pre-registration
Create excitement and awareness of your apps and games before they’re launched
-
Translation services
Localize your app experience for users around the world by translating your app's store listing page, app strings, and in-app products
Try Custom store listings
Increase installs by tailoring your store listing to appeal to different user segments
-
Essentials
-
Learning
-
Programs
-
Play Console
Test
Release
Grow
Quality
Monetize
Manage
