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Learning
Learn the skills and best practices to help every part of your business thrive.
Learn the skills and best practices to help every part of your business thrive.
Guides for every topic
Find the right tools and resources for your goals.
Play Academy
Get online training, targeted for every stage of your business growth.
Insights
Find the most impactful reports and insights to drive your app growth.
Case studies
See real-world stories and businesses thriving on Google Play.
#WeArePlay
Learn about the global community building amazing apps on Google Play.
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Programs
Get involved with programs designed to support the needs of all types of businesses.
Get involved with programs designed to support the needs of all types of businesses.
For reaching new audiences
For Games
For childrens' app
For content and media apps
Pilot programs
For reaching new audiences
For Games
For childrens' app
For content and media apps
Pilot programs
Brand & marketing resources
Tools and resources to help you prepare promotional assets for use in your marketing efforts.
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Linking to Google Play
Build links that take users to your published apps in Google Play from browse or search.
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Google Play badges
Build badges for your app in just a few clicks and download hi-res badge assets localized for a variety of languages.
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Device art generator
Drag and drop screenshots of your app into device artwork for better looking promotional images and improved visual context.
Learn more