Strategic guidance
Get monetization insights and metric-driven guidance to help you grow your game’s revenue
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Contextualize your revenue
See how your game’s revenue metrics contribute to your business goals and when to prioritize optimizing one over another
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Identify opportunities
Find out where you can improve a metric by benchmarking against peer groups and; trend data, and explore insights by country
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See your next steps
Get metric-driven recommendations with actions you can take right away, including small investments with outsized returns
Best practices
- Select a metric and explore it in detail to track your performance over time
- Use the metric hierarchy to understand how you can directly influence your game's lower-level performance metrics, which contribute to your overall business performance
- Use peerset comparisons and per-country breakdowns to identify your biggest growth opportunities, including underperforming markets and where you are a market leader
- View metric-specific recommendations to help you diversify your promotional content, refine your game mechanics, or test new price points that enable purchasing power parity
- Encourage users to set up payment methods and enable biometric authentication in advance to streamline payments.
Find out more
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Two-minute overview
See how our strategic guidance tools work in under two minutes
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How to use strategic guidance
Visit the Help Center to learn more about using strategic guidance
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Understand Play Console’s metric hierarchy
Scroll down to revenue KPIs to deep dive into our metric hierarchy
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Growth consulting at scale
Learn how strategic guidance can bridge the growth consulting gap for your monetization strategy
Explore other features
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More on monetizing with Play Commerce
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In-app products
Grow your revenue by selling products within your app using Google Play Billing
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Subscription reporting
Understand the performance of your subscription business with an in-depth analysis of key metrics
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Subscription setup
Grow your revenue with subscriptions and let Play take care of payment, notifications, and subscription management