Subscription setup

Grow your revenue with subscriptions and let Play take care of payment, notifications, and subscription management

Go to Play Console

Maximize acquisition

Attract new subscribers with free trials, introductory pricing, and promotions across Google.
Retain your customers

Reduce subscriber churn by offering grace periods, account holds, pause, upgrades, and downgrades.
Customize your subscriptions

Tailor your subscriptions to your needs with adjustable billing frequency, localized pricing, and price changes.

Best practices

Let users try your app before subscribing by offering a free trial for a duration of your choosing or specify an introductory price that applies to a set number of billing periods.

Offer the option to pay over time with an installment subscription for users considering a long-term subscription, such as an annual plan (currently available in France, Italy, Spain and Brazil).

Allow your subscribers to update their payment method if a recurring payment is declined with grace periods.

Add the ability for users to switch from one plan to another (upgrade or downgrade) or to re-sign up to keep access.

To reduce voluntary churn and provide users an alternative to canceling their subscription, you can enable users to pause their subscription.

Find out more

More on monetizing with Play Commerce

Generate revenue from your app or game with our feature-rich commerce platform designed to help you reach your monetization goals.

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Console features

Additional features

In-app products

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