Provide the right type and amount of content in your app to nurture a growing user base

• Help your app stand out from the crowd by providing a unique or innovative solution, use case, and experience

• Respect local cultural norms with regional pricing and other launch tips for markets around the world

• Connect users and drive deeper engagement by nurturing communities and encouraging user-generated content

• Leverage Google Play’s closed or open testing infrastructure to build out your features with feedback from real users

• Maximize your reach with global audiences by localizing your app strings and store listings with our translation services

Release regular app updates and content refreshes to drive long-term engagement

• Sustain long-term relationships with users by releasing regular updates with new content or features

• If your app contains ads, ensure the ad experience is engaging rather than distracting

• Ensure your app description is concise, engaging, and reflective of the experience users can expect from your app by running store listing experiments

• Increase discoverability by optimizing your graphic assets, screenshots, and video to provide a clear and accurate representation of your app experience

Create positive user experiences with an intuitive, performant, and stable app

• Create an intuitive user experience by supporting standard Android visual design and interaction patterns

• Implement key functional behaviors related to media playback and recording, content sharing and background services

• Optimize for performance, stability and compatibility to meet your user’s expectations

• Protect the user’s privacy and security by adhering to the user data policies