Pre-registration

Create excitement and awareness of your apps and games before they’re launched

Go to Play Console

Build anticipation

Publish your store listing before you launch with a call to action that will improve your metrics on launch day.
Start building user relationships

Users who pre-register for your game will receive a notification at launch, and eligible devices will be able to have the game auto-installed.
Offer rewards

Help drive interest, installs, day-1 conversions, and retention by offering users a reward for pre-registering for your app or game.

Best practices

Turn on pre-registration 3-6 weeks before your planned launch date and prior to starting your pre-registration marketing campaign.

Make your app eligible for auto install so users can opt-in to have Play deliver your app to their device automatically on launch day.

Drive traffic to your store listing by including the official pre-registration badge throughout your marketing campaign.

Create a custom store listing during pre-registration, tailoring your assets and messaging for specific countries and pre-launch.

Capture people’s interest and generate an early install base for your app or game before a launch with App campaigns for pre-registration.

Allow users to engage with your app or game before launch with a Google Play Instant version.

Find out more

More on growing your audience

Accelerate your user growth with our reporting and optimization tools, including unique market insights exclusive to Google Play

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Additional features

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