Store listings
Make a great first impression on potential users with a strong Play store listing
Store listing experiments
Optimize your Google Play store listing to help increase installs and retention. Run A/B tests to find the most effective graphics and localized text.
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Increase installs and conversion
Optimize your install conversion rate by running free A/B tests on your store listing text and graphics
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Localized experiments for a global presence
Run experiments to see how users respond differently around the world
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Metrics to help you optimize
See acquisition and 1-day retention rates for each version of your store listing so you can make further improvements
Best practices
- Get the biggest impact by testing icons, videos, and screenshots
- Get the clearest results by testing a single asset at a time
- Test for at least a week to account for weekday vs weekend traffic patterns
- Revisit assets over time to account for changes in users, locations, and seasonality
- Opt-in to email notifications to be alerted when a winning variant has been declared
Find out more
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How to set up an experiment
Visit the Play Console Help Center to learn how to set up a store listing experiment
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Get store listing certified
Certify in store listing best practices on Google Play Academy
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Best practices for better experiments
Watch our team share their tips for running experiments at Google I/O 2019
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Drive installs with store listing experiments
Read our best practices for driving installs with store listing experiments
More on growing your audience
Accelerate your user growth with our reporting and optimization tools, including unique market insights exclusive to Google Play
Console features
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Acquisition reporting
Track acquisition trends and see which sources are driving the highest quality impressions
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Pre-registration
Create excitement and awareness of your apps and games before they’re in production
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Translation services
Localize your app experience for users around the world by translating your app's store listing page, app strings, and in-app products
Additional Features
Try Store listing experiments
Optimize your Google Play store listing to help increase installs and retention. Run A/B tests to find the most effective graphics and localized text.
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Essentials
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Learning
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Programs
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Play Console
Test
Release
Grow
Quality
Monetize
Manage
