Android TV Launcher

Google LLC

About this app

Android TV Launcher is the jumping-off point for starting all activities on your Android TV entertainment device. The Launcher is optimized to put content at the center; from casual movie-watching, to edge-of-seat, immersive gameplay. It’s all about finding and enjoying content with the least amount of friction and providing quick access to all the features Android TV has to offer.

Ratings and reviews

I paid a premium for two Shield TVs. I had been super happy with them for years, including the Android TV interface. This week, Google deployed a change to the home screen that introduced these huge obnoxious ads that cannot be disabled. The ads are for content in services that aren't even installed or subscribed. They're totally irrelevant, dominating the screen and incredibly annoying. The entire experience has gone from great to awful in an instant. This is a blatant bait-and-switch, and whatever trust I had in Google is gone. "Don't be evil"? What a sham.

In the last 5 years, I've spent 400 dollars on two Shield TV Pros for the clean and uncluttered experience of a device that is not subsidized with countless ads. If I wanted that, I've would have saved myself the trouble and bought a cheaper device like a Roku. Up until the last update, I've been largely happy with that investment but not anymore. An ad-free experience was implicit when buying a premium device like this. And developers need to understand this. My review is 1 star until the ads are removed or a option to permanently remove them from premium devices is implemented.

Completely agree w/ all others here. The new ads are not welcome on the FOUR Nividia Shields I have (one original pro, one newer pro and two of the newer shield tv "tubes"). I've talked them up to a lot of people. It replaced all of our slower, ad-filled Roku TVs. I could install a secondary home screen launcher but why do I need to do that after having paid so much for all of these? Please give an option to opt out. You'll still have plenty of folks who don't care enough to go hunting down the settings. This is a Google product but Nvidia - you need to step up and switch or roll your own.

What's new

Bug fixes