Optimize your marketing and product roadmaps by understanding what your audience is searching for, where your most valuable users come from, and who uninstalls your Google Play app

• Optimize your core app quality and boost your discoverability on Google Play with these tips for improving app quality

• Offer instant appeal and enhanced usability with material design

• Promote your app to audiences most interested in apps like yours across Google Search, YouTube, Google Play, and more with Google App Campaigns

• Allow users who have installed your app to open links from Google mobile search directly in your app with App Indexing

• Provide shared links for users browsing the web, your mobile site, or even while watching videos with YouTube cards and Firebase Dynamic Links

• Allow users to try your app without installing it first with Google Play Instant

• Increase discoverability of your app with specific audiences on other Android platforms including Android for Cars Android TV Chrome OS,Google Fit, and Wear OS

• Boost engagement and content consumption by extending your app to TVs, audio systems, and Google Home devices with the Google Cast SDK

• Drive inclusivity and belonging by making your game more relevant to more players

Experiment with your store listing to find the description and assets that drive the most installs and highest retention

• Run A/B tests to find the most effective graphics and text with store listing experiments

• Identify which sources and user cohorts are driving the highest quality impressions by analyzing your app’s acquisitions

• Run product and marketing experiments on a subset of users before rolling out more broadly with Firebase A/B Testing with Firebase Remote Config

Use Gemini-powered localization, country-specific custom store listings, and data-driven insights to make your app or game more appealing and accessible to users around the world.

• Make your app available internationally, and optimize for specific markets with our Go Global insights

• Maximize your reach with global audiences by localizing your app strings and store listings, using Gemini-powered localization.

• Customize your store listing to specific user groups by country to highlight the most relevant features and updates

• Optimize your app for emerging markets with low and no-bandwidth connectivity and low-cost devices by reviewing the Build for Billions best practices

• Drive installs by monitoring and optimizing app size