Guides to help grow your business on Google Play

Get best practices, case studies, and other resources to help achieve your business goals throughout the app lifecycle.

Build a high-quality app or game

Drive long term success by improving key app quality components including content, user experience and technical performance.

Release with confidence

Make your app launch a success with tools and strategies to help publish, manage, and distribute your app worldwide.

Grow your audience

Accelerate your user growth with our reporting and optimization tools, including unique market insights exclusive to Google Play.

Monetize with ease

Create a revenue stream by launching a paid app or offering digital content or subscriptions.

Drive engagement and user retention

Keep users coming back for more with our engagement tools and insights.