Guides to help grow your business on Google Play

Get best practices, case studies, and other resources to help achieve your business goals throughout the app lifecycle.

Build a high-quality app or game

Drive long term success by improving key app quality components including content, user experience and technical performance.

Learn how your app quality affects discovery and featuring on Google Play. This overview outlines key aspects of quality in addition to technical quality.

Release with confidence

Make your app launch a success with tools and strategies to help publish, manage, and distribute your app worldwide.

Grow your audience

Accelerate your user growth with our reporting and optimization tools, including unique market insights exclusive to Google Play.

Monetize with Play Commerce

Generate revenue from your app or game with our feature-rich commerce platform designed to help you reach your monetization goals.

Drive engagement and user retention

Keep users coming back for more with our engagement tools and insights.