Boost awareness of your in-app events, offers, and major updates to targeted user groups and countries across the Play Store to improve engagement, monetization, and lifetime value
What is promotional content?
Promotional content is a self-service merchandising unit in the Play Store that surfaces limited-time events, offers, and major updates for your app or game. Developers in our beta program can submit content to help drive re-installs and increase engagement.
Our internal analysis shows that promotional content drives 5% more 28-day active users and 4% higher revenue for developers using the feature than those that do not.
What type of content can be featured?
Offers: Any in-app content discounts, value-add bonuses, or rewards
Events: Non-offer, time-limited events happening in your app or game such as tournaments, challenges, player vs. environment events, player vs. player events, or co-op/alliance events (without an offer or reward)
Major updates: Significant updates with new gameplay features, content drops, or major in-app products like battle or season passes
Pre-registration announcements: Keep pre-registered users excited and informed about new content, instant app demos, milestone rewards progress, or global release announcements