Reach and devices

Understand your user and issue distribution to make better decisions about which specs to build for, where to launch, and what to test

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Understand what device specs matter

See your users and issues broken out by RAM, Android version, SoC, and more

Find growth opportunities

Identify the most impactful markets and devices for expansion with trends and peer data

Optimize your next launch

Make data-led decisions about country and device targeting and optimization for your next update or new launch

Best practices

  • Troubleshoot technical issues more quickly by identifying hotspots across the device ecosystem

  • Improve the quality of your next release by planning for good test coverage against your user and issue distributions

  • Anticipate future needs by using Reach and devices to see trends in user distribution

  • Identify optimization opportunities by comparing your app’s user and issue rates to peers

  • Successfully expand into new markets by using Reach and devices to inform requirements around device targeting, localization, and optimization

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Build a high-quality app or game

Drive long term success by improving key app quality components including content, user experience and technical performance

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Try Reach and devices

Understand your user and issue distribution to make better decisions about which specs to build for, where to launch, and what to test

Go to Play Console