Reach and devices
Understand your user and issue distribution to make better decisions about which specs to build for, where to launch, and what to testGo to Play Console
Understand what device specs matter
See your users and issues broken out by RAM, Android version, SoC, and more
Find growth opportunities
Identify the most impactful markets and devices for expansion with trends and peer data
Optimize your next launch
Make data-led decisions about country and device targeting and optimization for your next update or new launch
Troubleshoot technical issues more quickly by identifying hotspots across the device ecosystem
Improve the quality of your next release by planning for good test coverage against your user and issue distributions
Anticipate future needs by using Reach and devices to see trends in user distribution
Identify optimization opportunities by comparing your app’s user and issue rates to peers
Optimize separately for tablet, TV, wearables, Chromebook, and auto by using device type filters and breakdowns
Successfully expand into new markets by using Reach and devices to inform requirements around device targeting, localization, and optimization
Find out more
Plan for success on Google Play
Strategically target and invest to reach more devices
Optimize your game for success
Reach more players, deliver better game experiences, and increase your success on Google Play
Get the most out of Reach and devices
Learn more about the metrics, attributes and visualizations
FunPlus improves engineering efficiency and device targeting with Reach and devicesLearn more
“In the short time we’ve had access, we’ve found ourselves constantly going back to Reach and devices for its incredibly helpful data. Having the ability to look at data at a country level, for things like GPU, RAM, etc. allows us to make well informed, strategic decisions around device support.”
"What's good about Reach and devices is that so many people on the team can acquire that information easily. Normally, these types of insights are much harder to track down and are only visible to select team members."
Build a high-quality app or game
Drive long term success by improving key app quality components including content, user experience and technical performanceLearn more
Monitor and improve the technical quality of your app or game. Android vitals reports on key user-impacting issues and helps you to debug and prioritize across them.
Query, explore, and compare exclusive metrics about your app from across Play Console. Find answers, analyze trends in detail with custom dimensions, and compare your performance to similar apps.
Spot issues before they affect your users. Test on a range of Android devices to learn more about your app's stability, performance, accessibility, and more.
Try Reach and devices
Understand your user and issue distribution to make better decisions about which specs to build for, where to launch, and what to test