Build a high-quality app or game

Drive long term success by improving key app quality components including content, user experience and technical performance

Add depth to your app

Provide the right type and amount of content in your app to nurture a growing user base

  • Help your app stand out from the crowd by providing a unique or innovative solution, use case, and experience

  • Respect local cultural norms with regional pricing and other launch tips for markets around the world

  • Connect users and drive deeper engagement by nurturing communities and encouraging user-generated content

  • Leverage Google Play’s closed or open testing infrastructure to build out your features with feedback from real users

  • Maximize your reach with global audiences by localizing your app strings and store listings with our translation services

Engage your users

Release regular app updates and content refreshes to drive long-term engagement

Ensure technical quality

Create positive user experiences with an intuitive, performant, and stable app

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Get started

Find out how Play Console features can help you improve your app quality and performance

Find success with Google Play

Publish your apps and games to users around the world and grow your business on Google Play

Go to Play Console